Creative researchers turn to OdinText to uncover the thoughts & feelings that are driving business metrics. We are honored to work with leading minds in marketing, customer experience, and human resources. Thoughts & feelings are collected by business in several ways and Odin is compatible with any data source to let you work with the data that you have.
Open-ended responses let people tell you what is on their minds – in their own words. We connect what people are saying to their other answers in the survey, which provides a more profound understanding to the researcher.
Tracking studies (NPS, CSAT)
Customer and employee satisfaction
Free-text responses let customers/employees explain to you what they care about most. It gives you the opportunity to empathize with them. We connect the feelings with the metrics that drive your business so you can focus on what will move the needle.
Call center transcripts
ratings and reviews
Public reviews provide a great source of feelings. The data is excellent for text analytics because it comes with structured metrics (date, product, rating) that are all used to bring context to their thoughts.
Trip Advisor reviews
Custom review sites