Posts tagged MRA
New Insights Association Born

Optimistic about a more progressive, transparent and innovative organization with data accessibility for all

Congratulations to CASRO and MRA which have now successfully merged to found the new Insights Association.

I think it was rather confusing for our industry to have so many associations, and I’m curiously optimistic about where this new Insights Association might take things, only time will tell.

Hopefully they’ll be focusing less on the status quo including  rules, regulations and protocol, and more on progressive innovation and access to data for us all.

You can read more about the new organization here.

Curious what thoughts if any you have?

I think change can be good. Our industry has certainly changed dramatically, here’s to hoping the new organization will be able to keep up!



Tom H. C. Anderson

OdinText Inc.



OdinText is a patented SaaS (software-as-a-service) platform for advanced analytics. Fortune 500 companies such as Disney and Shell Oil use OdinText to mine insights from complex, unstructured text data. The technology is available through the venture-backed Stamford, CT firm of the same name founded by CEO Tom H. C. Anderson, a recognized authority and pioneer in the field of text analytics with more than two decades of experience in market research. Anderson is the recipient of numerous awards for innovation from industry associations such as ESOMAR, CASRO, the ARF and the American Marketing Association. He tweets under the handle @tomhcanderson.