Posts tagged Insights Association NEXT
You Asked for It. Here’s a Chance to Learn More about Our International Culture Poll…

It’s True: You Only Need One Open-Ended Question and Language Doesn’t Matter!

First of all, thank you all so much for the incredible response to this week’s multi-country, multilingual Text Analytics Poll!

I’ve received a flood of email and calls for additional information and I’m always happy to share, so if you have questions or want to geek out with me, please feel free to contact me on our website, LinkedIn or Twitter.

While so many of you thought the findings of our poll were remarkable, I was pleased that the implications for researchers weren’t lost on anyone, notably:

  • A single analyst, speaking English only, can today analyze data in eight different languages,


  • In an age of steeply declining response rates, one can gather deep insights on a multi-dimensional subject with just a single question!

This analysis of more than 15, 500 text comments spanning 11 cultures, 10 countries and eight languages really showcased the power and practicality of modern text analytics.

So much so, in fact, that I am delighted to announce that I’ve been invited by the Insights Association to present on this topic at their inaugural analytics conference, NEXT: Advancing Insights Through Innovation & Research, May 9-10 in New York.

For what it’s worth, I really got a lot out of attending the Insights Association’s CEO conference earlier this year (I blogged about it here).

Anyone interested in conducting international, multilingual research on the scale of our poll this week easily, quickly and affordably will not want to miss my presentation. Please feel free to use my speaker code [NEXTTA15] to register at a 15% discount.

If you won’t be able to attend NEXT, or you can’t wait until May to learn more about what OdinText can do for YOU, please request additional info or a demo here.

Thanks again for your readership, support and interest in what we are doing!


About Tom H. C. Anderson

Tom H. C. Anderson is the founder and managing partner of OdinText, a venture-backed firm based in Stamford, CT whose eponymous, patented SAS platform is used by Fortune 500 companies like Disney, Coca-Cola and Shell Oil to mine insights from complex, unstructured and mixed data. A recognized authority and pioneer in the field of text analytics with more than two decades of experience in market research, Anderson is the recipient of numerous awards for innovation from industry associations such as CASRO, ESOMAR and the ARF. He was named one of the "Four under 40" market research leaders by the American Marketing Association in 2010. He tweets under the handle @tomhcanderson.