Celebrating Innovative Companies in Marketing Research
It's that time of year again when Greenbook fields their biannual GRIT market research industry survey.
Thankfully it looks like the Greenbook team has made the survey a bit shorter than last year. I do encourage fellow researchers to take the survey, as it does give everyone some direction in terms of where things seem to be heading.
PS. This is the GRIT survey which looks for the most innovative insights companies, both supplier side and client side. We encourage you to give some thought to this section as well. Its nice to recognize up and coming companies, as well as your go-to favorites.
I also want to take this time thank everyone who voted for OdinText in the most innovative supplier category last year. We were very encouraged by the support and have been working harder than ever to release a brand new version of the software next month!
As you may recall this year OdinText was honored to be voted Most Innovative in North America, and Third Most Innovative Globally in the Greenbook Research Industry Trends (GRIT) Report.
This year Greenbook offered something special, each of the Top-50 Marketing Research Firms were invited to submit a case study for inclusion in an e-book showcasing the best of the best in consumer insights.
The e-book was released yesterday with submissions from 29 of the top 50 market research firms contributing a brief case study. We’d be happy to share the entire e-book with you, you can request it here.
The case we submitted is one of my favorites where Shell Oil was able to use OdinText to predict three business performance indicators; Stated Satisfaction/WOM (i.e. NPS), Actual Return Behavior and Sales. Something they had never been able to do before.
While that case was run using very big data, several of our users have conducted the same powerful analysis with much smaller survey data.
Again, we’d be happy to send you the entire booklet with all the companies listed, and if you’re interested in something similar we’d be happy to schedule a brief informational call to discuss, and/or a demo with your own data.
Again Thank You to Greenbook and everyone who selected us for the honor, and congratulations to all the other great companies listed in the report!
GreenBook Interview Covers Partnering, AI/Machine Learning and the Latest Insights Applications for Text Analytics
“We should be less worried about each other and more worried about the potential new entrants to this industry.”
It’s not often that one gets to talk shop at length with the industry’s top pundit, so Tim Lynch and I were delighted when Lenny invited us for a frank and broad-based discussion that covered some important ground, including:
Why partnering and collaboration among research companies is becoming a critically important factor in today’s marketplace;
What the buzz around AI and machine learning is really about and what researchers need to know;
How text analytics are being deployed in powerful and novel ways to produce insights that either were not accessible or couldn’t be obtained practically in the past.
P.S. Want to know more about anything we covered in the interview? Contact us here.
About Tom H. C. Anderson
Tom H. C. Anderson is the founder and managing partner of OdinText, a venture-backed firm based in Stamford, CT whose eponymous, patented SAS platform is used by Fortune 500 companies like Disney, Coca-Cola and Shell Oil to mine insights from complex, unstructured and mixed data. A recognized authority and pioneer in the field of text analytics with more than two decades of experience in market research, Anderson is the recipient of numerous awards for innovation from industry associations such as CASRO, ESOMAR and the ARF. He was named one of the "Four under 40" market research leaders by the American Marketing Association in 2010. He tweets under the handle @tomhcanderson.