Posts tagged CASRO
New Insights Association Born

Optimistic about a more progressive, transparent and innovative organization with data accessibility for all

Congratulations to CASRO and MRA which have now successfully merged to found the new Insights Association.

I think it was rather confusing for our industry to have so many associations, and I’m curiously optimistic about where this new Insights Association might take things, only time will tell.

Hopefully they’ll be focusing less on the status quo including  rules, regulations and protocol, and more on progressive innovation and access to data for us all.

You can read more about the new organization here.

Curious what thoughts if any you have?

I think change can be good. Our industry has certainly changed dramatically, here’s to hoping the new organization will be able to keep up!

 

@TomHCAnderson

Tom H. C. Anderson

OdinText Inc. www.odintext.com

 

ABOUT ODINTEXT

OdinText is a patented SaaS (software-as-a-service) platform for advanced analytics. Fortune 500 companies such as Disney and Shell Oil use OdinText to mine insights from complex, unstructured text data. The technology is available through the venture-backed Stamford, CT firm of the same name founded by CEO Tom H. C. Anderson, a recognized authority and pioneer in the field of text analytics with more than two decades of experience in market research. Anderson is the recipient of numerous awards for innovation from industry associations such as ESOMAR, CASRO, the ARF and the American Marketing Association. He tweets under the handle @tomhcanderson.

Support OdinText - Make Data Science Accessible!

Take 7 Seconds to Support the OdinText Mission: Help Make Data Science Accessible! I’m excited to announce that OdinText will participate in the IIEX2016 Insight Innovation Competition!

The competition celebrates innovation in market research and provides a platform for young companies and startups to showcase truly novel products and services with the potential to transform the consumer insights field.

Marketing and research are becoming increasingly complex, and the skills needed to thrive in this environment have changed.

To that end, OdinText was designed to make advanced data analytics and data science accessible to marketers and researchers.

Help us in that mission. It only takes 7 seconds.

Please visit http://www.iicompetition.org/idea/view/387 and cast a ballot for OdinText!

You can view and/or vote for the other great companies here if you like.

Thank you for your consideration and support!

Tom

Tom H. C. Anderson Founder - OdinText Inc. www.odintext.com Info/Demo Request

ABOUT ODINTEXT OdinText is a patented SaaS (software-as-a-service) platform for natural language processing and advanced text analysis. Fortune 500 companies such as Disney and Coca-Cola use OdinText to mine insights from complex, unstructured text data. The technology is available through the venture-backed Stamford, CT firm of the same name founded by CEO Tom H. C. Anderson, a recognized authority and pioneer in the field of text analytics with more than two decades of experience in market research. The company is the recipient of numerous awards for innovation from industry associations such as ESOMAR, CASRO, the ARF and the American Marketing Association. Anderson tweets under the handle @tomhcanderson.

 

Best for Text Analytics

Text Analytics firm OdinText’s CASRO 2015 Innovation Award We were very honored to receive this from the good folks at The Council of American Survey Research Organizations (CASRO) in the mail this week.

Best Text Analytics CASRO Award 2015 OdinText

The award honors one organization each year that "through the excellence of their work, professionalism of their practice, and integrity of their conduct— exemplify the best work in the research industry. The award also acknowledges an organization that has introduced a new direction or service to its research business portfolio and provides leading-edge and innovative services that expand traditional market, opinion, and social research"

Thank you again so much for the recognition!

@OdinText

OdinText Wins 2015 CASRO Research Award

CASRO Honors OdinText’s Innovative Next Generation Text Analytics Software at 40th Annual Conference OdinText, a provider of cloud-based analytics software, today announced that its Next Generation Text Analytics software-as-a-service (SaaS) product, has been awarded the Research Entrepreneur of the Year award by CASRO, an organization that represents more than 300 companies and market research operations.

The award honors organizations that—through the excellence of their work, professionalism of their practice, and integrity of their conduct— exemplify the best work in the research industry. The award also acknowledges an organization that has introduced a new direction or service to its research business portfolio and provides leading-edge and innovative services that expand traditional market, opinion, and social research.

Recognized for its patented SaaS technology, OdinText allows companies to analyze large amounts of unstructured and mixed data. OdinText can be used across various types of data including but not limited to survey research, email and telephone data, discussion board ratings, and news articles.

“At OdinText, we don’t see a difference between structured and unstructured data - text mining and data mining – they are far more meaningful together,” said Tom H. C. Anderson, CEO of OdinText. “We are honored to be recognized by CASRO, an organization that has such a long history of championing innovative and sound research techniques.”

In addition to exploring patterns in the data and allowing users to confirm hypothesis, OdinText suggests key relationships in the data that may be overlooked by the user. The software also allows for one-step simulation and predictive analytics.

“Marketing research is evolving, getting both broader and deeper in terms of skill sets needed to succeed,” said Jim DeMarco, vice president of business intelligence and analytics at FreshDirect. “OdinText provides researchers with the capability to access more advanced analysis quicker and helps the business they work on gain an information advantage. This is exactly the kind of innovation our industry needs right now.”

The Coca-Cola Company as well as online grocer, FreshDirect sponsored OdinText’s nomination and the company received the award at CASRO’s 40th Annual Conference, in addition to the $5,000 prize.

“The work of OdinText is indicative of the exciting new methodologies and technologies which are having an increased influence on our changing industry,” said Diane Bowers, president of CASRO. “Acknowledgement of this type of work and the financial support that accompanied this honor highlights our role as a leader in the future of our industry.”

 

About OdinText Inc. OdinText’s Next Generation Text AnalyticsTM turns market researchers into data scientists. The powerful cloud-based software helps users discover patterns and trends in complex unstructured text data. Visit www.odintext.com to learn more or schedule a demo. Backed by Connecticut Innovations and private investors, OdinText is a privately-held company based in Stamford, Conn. Request more information here.