As you may recall this year OdinText was honored to be voted Most Innovative in North America, and Third Most Innovative Globally in the Greenbook Research Industry Trends (GRIT) Report. This year Greenbook offered something special, each of the Top-50 Marketing Research Firms were invited to submit a case study for inclusion in an e-book showcasing the best of the best in consumer insights.
The e-book was released yesterday with submissions from 29 of the top 50 market research firms contributing a brief case study. We’d be happy to share the entire e-book with you, you can request it here.
The case we submitted is one of my favorites where Shell Oil was able to use OdinText to predict three business performance indicators; Stated Satisfaction/WOM (i.e. NPS), Actual Return Behavior and Sales. Something they had never been able to do before.
While that case was run using very big data, several of our users have conducted the same powerful analysis with much smaller survey data.
Again, we’d be happy to send you the entire booklet with all the companies listed, and if you’re interested in something similar we’d be happy to schedule a brief informational call to discuss, and/or a demo with your own data.
Again Thank You to Greenbook and everyone who selected us for the honor, and congratulations to all the other great companies listed in the report!
Tim Lynch VP OdinText