AMA Honors Cloud-Based Text Analytics Software Provider OdinText for Making Data Science Accessible to Marketers
OdinText Inc., developer of the Next Generation Text Analytics SaaS (software-as-a-service) platform of the same name, today was named winner of the American Marketing Association’s 2016 Robert J. Lavidge Global Marketing Research Prize for innovation in the field.
The Lavidge Prize, which includes a $5000 cash award, globally recognizes a marketing research/consumer insight procedure or solution that has been successfully implemented and has a practical application for marketers.
According to Chris Chapman, President of the AMA Marketing Insights Council, OdinText earned the award for its contribution to advancing the practice of marketing by making data science accessible to non-data scientists.
“Consumers are creating oceans of unstructured text data, but putting this tremendously valuable information to practical use has posed a significant challenge for marketers and companies,” said Chapman.
“The nominations for OdinText highlighted how the company has distilled very complex applied analytics processes into an intuitive tool that enables marketers to run sophisticated predictive analyses and simulations by themselves, quickly and easily. This is exactly the kind of practical advancement we look for in awarding the Lavidge Prize,” added Chapman
The cloud-based OdinText software platform enables marketers with no advanced training or data science expertise to harness vast quantities of complex, unstructured text data—survey open-ends, call center transcripts, email, social media, discussion boards—and to rapidly mine valuable insights that would not have been otherwise obtainable without a data scientist.
“Marketing is evolving, getting both broader and deeper in terms of skill sets needed to succeed,” said FreshDirect Vice President of Business Intelligence and Analytics Jim DeMarco, who nominated OdinText for the Lavidge Prize.
“OdinText provides marketers with the capability to access more advanced analysis faster and helps the business they work on gain an information advantage. This is exactly the kind of innovation our industry needs right now,” DeMarco said.
The Lavidge Prize was presented in a special ceremony today at the AMA’s 2016 Analytics with Purpose Conference in Scottsdale, AZ. OdinText CEO Tom H. C. Anderson—a recognized authority and pioneer in the field of text analytics with more than two decades of experience in market research—accepted the award on behalf of the firm.
“One of our goals in creating OdinText was to build the tool from an analyst’s perspective, not a software developer’s, so that a marketer armed with OdinText could derive the same insights but faster than a data scientist using traditional techniques and tools,” said Anderson.
“To be recognized for this achievement by the AMA—one of the largest and most prestigious professional associations for marketers in the world, which has devoted itself to leading the way forward into a new era of marketing excellence—is deeply gratifying,” said Anderson.
OdinText is a patented SaaS (software-as-a-service) platform for natural language processing and advanced text analysis. Fortune 500 companies such as Disney and Shell Oil use OdinText to mine insights from complex, unstructured text data easily and rapidly. The technology is available through the venture-backed Stamford, CT firm of the same name founded by CEO Tom H. C. Anderson, a recognized authority and pioneer in the field of text analytics with more than two decades of experience in market research. He tweets under the handle @tomhcanderson.
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