Posts tagged AMA (American Marketing Association)
AMA Awards OdinText the Lavidge Prize for Global Marketing Research Innovation!

AMA Text Aaltyic Award logo American Marketing Association Honors OdinText Next Generation Text Analytics for Significant Contribution to Consumer Insights Field

Greetings friends,

I’m blogging from the American Marketing Association’s Analytics with Purpose Conference in Scottsdale, AZ with some exciting news…

The AMA has just awarded OdinText the 2016 Lavidge Prize for Global Marketing Research!

The Lavidge Prize honors a marketing research innovation that has proven its practical value in the market.

Basically, I’m told OdinText qualified for this distinction for “making data science accessible to non-data scientists.” (In other words, it’s a tool that marketers and marketing researchers can use.)

The Lavidge Prize is presented through the AMA Foundation’s Robert J. Lavidge Endowment, whose namesake, the legendary Bob Lavidge, was on hand along with Google’s Chris Chapman, president of the AMA’s Marketing Insights Council. (Pictured below)


One of our goals in creating OdinText was to build the tool from an analyst’s perspective, not a software developer’s, so that a marketer could run sophisticated predictive analyses and simulations by themselves, quickly and easily.

Needless to say, to be recognized by the AMA for developing a text analytics solution that actually works for analysts is deeply gratifying.

Please click here to read more about it.

We're continuing to improve OdinText to make sure it remains the best text analytics software in the market for voice of customer and consumer insight research.

My heartfelt thanks to the judges and to the AMA!

Yours fondly,


OdinText Wins American Marketing Association Lavidge Global Marketing Research Prize

OdinTextAnalyticsAwardAMA AMA Honors Cloud-Based Text Analytics Software Provider OdinText for Making Data Science Accessible to Marketers

OdinText Inc., developer of the Next Generation Text Analytics SaaS (software-as-a-service) platform of the same name, today was named winner of the American Marketing Association’s  2016 Robert J. Lavidge Global Marketing Research Prize for innovation in the field.

The Lavidge Prize, which includes a $5000 cash award, globally recognizes a marketing research/consumer insight procedure or solution that has been successfully implemented and has a practical application for marketers.

According to Chris Chapman, President of the AMA Marketing Insights Council, OdinText earned the award for its contribution to advancing the practice of marketing by making data science accessible to non-data scientists.

“Consumers are creating oceans of unstructured text data, but putting this tremendously valuable information to practical use has posed a significant challenge for marketers and companies,” said Chapman.

“The nominations for OdinText highlighted how the company has distilled very complex applied analytics processes into an intuitive tool that enables marketers to run sophisticated predictive analyses and simulations by themselves, quickly and easily. This is exactly the kind of practical advancement we look for in awarding the Lavidge Prize,” added Chapman

The cloud-based OdinText software platform enables marketers with no advanced training or data science expertise to harness vast quantities of complex, unstructured text data—survey open-ends, call center transcripts, email, social media, discussion boards—and to rapidly mine valuable insights that would not have been otherwise obtainable without a data scientist.

“Marketing is evolving, getting both broader and deeper in terms of skill sets needed to succeed,” said FreshDirect Vice President of Business Intelligence and Analytics Jim DeMarco, who nominated OdinText for the Lavidge Prize.

“OdinText provides marketers with the capability to access more advanced analysis faster and helps the business they work on gain an information advantage. This is exactly the kind of innovation our industry needs right now,” DeMarco said.

The Lavidge Prize was presented in a special ceremony today at the AMA’s 2016 Analytics with Purpose Conference in Scottsdale, AZ. OdinText CEO Tom H. C. Anderson—a recognized authority and pioneer in the field of text analytics with more than two decades of experience in market research—accepted the award on behalf of the firm.

“One of our goals in creating OdinText was to build the tool from an analyst’s perspective, not a software developer’s, so that a marketer armed with OdinText could derive the same insights but faster than a data scientist using traditional techniques and tools,” said Anderson.

“To be recognized for this achievement by the AMA—one of the largest and most prestigious professional associations for marketers in the world, which has devoted itself to leading the way forward into a new era of marketing excellence—is deeply gratifying,” said Anderson.



OdinText is a patented SaaS (software-as-a-service) platform for natural language processing and advanced text analysis. Fortune 500 companies such as Disney and Shell Oil use OdinText to mine insights from complex, unstructured text data easily and rapidly. The technology is available through the venture-backed Stamford, CT firm of the same name founded by CEO Tom H. C. Anderson, a recognized authority and pioneer in the field of text analytics with more than two decades of experience in market research. He tweets under the handle @tomhcanderson.

For more information, visit OdinText Info Request


With a global network of over 30,000 members, the American Marketing Association (AMA) serves as one of the largest marketing associations in the world.  The AMA is the leading professional association for marketers and academics involved in the practice, teaching, and study of marketing worldwide.  Members of the AMA count on the association to be their most credible marketing resource, helping them to establish valuable professional connections and stay relevant in the industry with knowledge, training, and tools to enhance lifelong learning.

For more information, visit

Text Analytics Award Winner

Annual Award for Excellence in Applied Text Analytics There are plenty of Awards in Market Research, our favorite of course being the Next Gen Market Research Award, but most of these go to supplier research firms. That’s why when Bob Lederer of Research Business Report reached out to us about a Client Side only research award across a wide range of methodologies we thought it was a wonderful idea.

RFL Communications (Research Business Report) has selected the top firms across each of several emerging marketing research methodologies. Each of these firms then select one of their clients whom over the past 12 months have exhibited the best use of the methodology.

We were honored to have Anderson Analytics’ OdinText software selected as the leader in the text analytics field for marketing research. Now it’s always difficult to select just one winner of an annual award, especially when there are so many good candidates. However, for OdinText’s 2014 client of the year it’s hard to argue that anyone else deserves to be recognized more than Shell Oil’s team at Jiffy Lube.

Below in Research Business DAILY Report this week, RBDR announced the winner in the Text Analytics category.


There will be a followup interview with the winner in the RBDR Newsletter. However I can tell you that Shell is receiving the inaugural OdinText award for Excellence in Applied Text Analytics for their continued efforts in leveraging OdinText analytics to predict customer behavior, offer better products and services, as well as their generosity in sharing select research best practices with the greater market research community. Some of this work has covered in Advertising Age, and also shared with researchers at The Marketing Research Event as well as The American Marketing Association’s Annual Analytics Conference (those interested can request a case study write up here).

RBDR will be announcing client awards across several additional market research methodologies during the next few days. Yesterday Acupoll announces the winner in the Qual/Quant category, who recognized Geometry Global in their work with Walmart:


We look forward to seeing the rest of the client side winners across these interesting methodologies.

Congratulations Shell/Jiffy Lube and Geometry Global/Walmart!