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2018 Next Gen Market Research Award Winners

2018 Next Gen Market Research (NGMR) Disruptive Innovation Award Winners Announced

Celebrating creativity and hard work in our industry is a joyful duty. Over the years the NGMR nominations have maintained, if not increased in quality. This year once again the judging committee had several difficult choices to make, including one of our past winners who yet again this year proved very deserving of another award. We also received an exciting mix of Client and Supplier nominations, and thus may in the future consider these separate categories.

For those of you attending the TMRE, in Scottsdale AZ this year, after the award ceremony at 8:30 AM this morning there will be the Winners Panel where we open the discussion around innovation to the winners and the audience at 11:00. I urge you to attend a lively and exciting conversation.

Without further ado, here are this years’ deserving winners

Outstanding Disruptive Start-Up

Opinion Economy (CEO Ted Waz accepting)

Data fraud in marketing research sample has been estimated to be a $1 Billon a year problem. Sadly, researchers have come to expect that on average at least 15-30% of their data is fraudulent. This fraud drives up costs and worse, undermines the credibility of market research in general.

Opinion Economy has tackled this ongoing problem in a new way. The partners of the research firm 20|20 Research created a blockchain technology solution tied to a SaaS technology platform.  Their solution is a new system creating a market economy whereby incentives are aligned to reward quality, not volume.

The Opinion Economy platform will not only drive costs lower but ensures that both respondents, as well as buyers, are incentivized to provide quality rather than quantity.  Respondents with higher reputation scores can set a higher price for participation; sample buyers with higher reputation scores can more easily obtain a sample.  Each is incentivized to be a fair and truthful actor in survey and payment transactions.

The net effect promises to be a real, dynamic marketplace for research sample where quality is rewarded for both the respondent and the researcher.

 

Industry Change Agent of the Year

ThinkNow Co-Founder & Principal, Mario X. Carrasco

Be it penning perspective on what advertisers can learn from Drake or unveiling disruptive technologies that transform cultural conversations, Mario X. Carrasco, Co-Founder and Principal of ThinkNow, an award-winning technology-driven cultural insights agency, has helped elevate market research from mere data points to conduits of soul-baring insights on the most sought after yet misunderstood audiences—multicultural consumers.

Carrasco, a proud Mexican-American, approaches multicultural marketing from a place of authentic concern for how these audiences are portrayed in mainstream media. Under his co-leadership, ThinkNow is one of the few independent firms researching and sharing expert commentary on multicultural populations in the U.S., purposefully pursuing hot topics like virtual reality, cryptocurrency, and other conversations that often exclude the multicultural perspective.

Mario has worked to make sure multicultural is a lifestyle at ThinkNow, not a division, and to make sure these opinions are heard, and help address some of the disparities in multicultural marketing.

As NGMR Award Judge Kristin Luck put it, “Mario embodies the attributes of what we believe makes a truly next-gen market researcher. He’s been a leader in developing innovative marketing and research solutions that drive deep multi-cultural understanding and integrate mobile intelligence, first-party data, and panel profile insights to create a more holistic view of today’s complex consumer.”

 

Most Innovative Research Method

Align – Susan Ferrari

(Quant+Text Data Analysis of B2B ‘Data Lake’ to Predict KPI’s)

The Most Innovative Research Method category is always among the most competitive, and this year was no exception. This years winner is Susan Ferrari of Align, as exemplified by her work with a large financial institution.

Sue’s case and methodology is one that she has been working toward and perfecting over time. It involves both structured and unstructured (text) data analysis as well as predictive analytics. It is useful to both practitioners of big data and small, and for researchers working with either B2C or B2B data.

The truly innovative approach that few people have thought about, and fewer are trying involves a certain amount of risk, as does anything genuinely new and innovative. Spending resources on a project where outcomes are unknown can be scary. She was counseled not to do it by one of her vendors (full transparency, Sue and her team used the OdinText platform for much of the analysis).

However, Sue pushed on, showing true grit in first building what has recently been referred to as a ‘Data Lake,’ and then spending a lot of time and effort prepping and standardizing these disparate data sources. The work was, in fact, a characteristic of a Big Data type project, made up of much smaller individual data sets. Smaller than what we see in some B2C data lakes, but not in the total economic opportunity represented (As this was B2B data, each record/customer represented millions of dollars).

Sue effectively married disparate survey sources, with real behavior KPI’s (revenue, return behavior etc.), with unstructured comment data (text), and in large part because of the value in free form customer text comments, was able to predict and understand several business units critical KPI’s.

Senior management was extremely impressed with the insights and strategic prioritization the analysis provided.

As NGMR Awards Judge Michael Gadd pointed out “The methodology is very interesting – I have long thought that there are opportunities to marry different types or survey data for analysis and predict outcomes but increasingly we are having issues with the quality of survey data.  Interestingly however, we find generally speaking with proper professional probing from qualitative data we get deeper, more accurate and reliable insight. This is a truly remarkable application of both!”

Please join me in congratulating this years’ winners!

Big thank you also to the Judging Committee:

Mike Gadd, CEO Gadd Research

Kristin Luck, Luck Collective

Tom De Ruyke, Insites Consulting

Steve August, Poinyent/August & Wonder

Scott Upham, Valient Market Research

 

And finally also a big thank you to all the NGMR Group members who nominated the many talented researchers and companies, and The Market Research Event (TMRE) for their assistance in getting the word out about this year’s call for nominations, and to VoxPopMe which together with OdinText supported this year's awards.

@TomHCAnderson

Predicting Your KPI’s Has Never Been Easier & 29 Other Case Studies

As you may recall this year OdinText was honored to be voted Most Innovative in North America, and Third Most Innovative Globally in the Greenbook Research Industry Trends (GRIT) Report. This year Greenbook offered something special, each of the Top-50 Marketing Research Firms were invited to submit a case study for inclusion in an e-book showcasing the best of the best in consumer insights.

The e-book was released yesterday with submissions from 29 of the top 50 market research firms contributing a brief case study. We’d be happy to share the entire e-book with you, you can request it here.

The case we submitted is one of my favorites where Shell Oil was able to use OdinText to predict three business performance indicators;  Stated Satisfaction/WOM (i.e. NPS),  Actual Return Behavior and Sales. Something they had never been able to do before.

While that case was run using very big data, several of our users have conducted the same powerful analysis with much smaller survey data.

Again, we’d be happy to send you the entire booklet with all the companies listed, and if you’re interested in something similar we’d be happy to schedule a brief informational call to discuss, and/or a demo with your own data.

Again Thank You to Greenbook and everyone who selected us for the honor, and congratulations to all the other great companies listed in the report!

Tim Lynch VP OdinText

Congratulations 2017 NGMR Award Winners!

In case you weren’t at The Market Research Event (TMRE) last week and missed the news, here are The NGMR Award Winners for 2017. Winners across the three categories (Most Innovative Research Method, Industry Change Agent, and Outstanding Disruptive Start-Up were: Merck – Lisa Courtade, InsightsNow – David Lundahl, and IncognitoResearch – Greg Weston.

OdinText was proud to co-sponsor this year’s award ceremony with VoxPopMe.

Please join us in congratulating this year’s winners!

@OdinText

TMRE Wednesday 11:45 Track #5

At The TMRE (The Marketing Research Event) This Week? First, Thank you everyone who already took took our Next Gen Market Research Industry survey this week.  I know even a 10 minute survey is a bit too long, and there were definitely more Open-Ended questions that usual.

I know people are afraid of OE’s because they make you think, and we did push the envelope a little in having so many, but the insights they provide are really massive in comparison to structured questions.

Just want to remind everyone who will be at the TMRE in Orlando that the NGMR Awards Session proudly sponsored by OdinText and VoxPopMe will be held just before Malcolm Gladwell's talk at 8:50am TUESDAY morning.

The NGMR Survey will also be open to TMRE attendees and we have a special link going out via TMRE and on Twitter.

On WEDNESDAY 11:45 TRACK #5 we will be looking at top-line text analytics visualizations of some of the cool findings from the marketing research industry survey.

The survey top-line visualizations will serve as our discussion guide for an interesting and highly relevant discussion on our industry.

Join me with the NGMR Winners as our special guests as we explore how these unique insights uncovered pertain to innovation and the future for our industry.

Please stop by both sessions if at the TMRE. We’ll be sharing results on the blog later.

@TomHCAnderson

PS. You can still take the survey here 

Nominate The Best Market Researchers of 2017!

Next Gen Market Research Award Nominations Open

OdinText is a proud sponsor of the 2017 NGMR Awards at The Market Research Event (TMRE). Once again Women in Research (WIRe) has joined NGMR in celebrating those who are doing most to shake up marketing research.

Nominations are due in just two weeks, September 5th, Nomination form and instructions are available on the NGMR blog here.

Good Luck!

Your Friends @OdinText

 

[Interested in attending The Market Research Event? We'd love to see you there! Feel free to use our speaker code 'ODINTEXT' for a 20% Conference Discount]

OdinText Voted #1 Most Innovative Market Research Company in North America and #4 Worldwide!

GRIT Industry Survey Ranks OdinText #1 Most Innovative Market Research Services Provider in North America and #4 Worldwide, Up 32 Places to Become Fastest Rising Company! I am thrilled to announce that the GreenBook Research Industry Trends (GRIT) Report just came out today and the industry has ranked OdinText the #1 most innovative research services provider in North America and the #4 most innovative research company in the world!

GRIT Top 5 Marketing Research Firms 2017

It’s only been one year since we first debuted on the list—and only two years since OdinText launched—and we’ve already jumped 32 spots, making us the fastest rising company on the list.

As a start-up, it’s a huge honor to appear alongside venerable research giants like Nielsen and Ipsos. We’ve come a long way in an incredibly short time, but to be ranked as the most innovative research provider in North America by members of the industry really raises the bar for us.

I’m so very grateful to our users and fans for voting for us, but honestly our research industry clients are the real innovators. We simply provide the tool; you make the magic happen. I’m frequently blown away by the creativity many of you bring to bear using OdinText to unearth insights in ways even I hadn’t thought of.

Thanks also to GreenBook Blog’s Editor-in-Chief and Publisher of GRIT Lenny Murphy for all of his hard work and for calling OdinText “a stand-out example of a technology-enabled solution based on established, applied research principles” and “definitely one to watch!” (Check out our press release for more details.)

Lastly, my congratulations to the other fantastic and innovative research providers named to the GRIT Top 50. All of the companies on this list are worth a close look, and some of the new up-and-comers may be top the list in coming years (check all 50 firms and the full report here).

Thanks again for your support and congratulations to the GRIT Top 50!

@TomHCAnderson

About Tom H. C. Anderson

Tom H. C. Anderson is the founder and managing partner of OdinText, a venture-backed firm based in Stamford, CT whose eponymous, patented SAS platform is used by Fortune 500 companies like Disney, Coca-Cola and Shell Oil to mine insights from complex, unstructured and mixed data. A recognized authority and pioneer in the field of text analytics with more than two decades of experience in market research, Anderson is the recipient of numerous awards for innovation from industry associations such as CASRO, ESOMAR and the ARF. He was named one of the "Four under 40" market research leaders by the American Marketing Association in 2010. He tweets under the handle @tomhcanderson.

TMRE 2016 Convenes Next Week!

Stay Tuned for the NGMR 2016 Innovation Award Winners! Next week, I’ll be joining more than 1300 insights leaders and experts from around the world at The Market Research Event (TMRE) in Boca Raton, FL for three days dedicated to advancing the influence of research in a rapidly changing environment.

For those who may not be familiar with it, TMRE offers one of the most comprehensive programs of any research conference out there. I’m particularly excited for the opportunity to connect with such a broad swath of the industry’s best and brightest including authors Stephen Dubner (Freakonomics) and David Eagleman (What Matters to The Mind of Our Customers).

One of the highlights I hope will be the presentation of the 8th Annual Next Gen Market Research (NGMR) Awards recognizing companies and individuals that have demonstrated outstanding leadership as change agents and/or made significant contributions—technological, methodological or otherwise—toward pushing the field of research in promising new directions.

You can see a list of this year’s finalists here.

On Wednesday morning, we’ll announce the winners, followed by a special panel session with them at 1:45 moderated by yours truly.

If you’re planning on attending TMRE, drop me a line. I’d be delighted to see you there.

If you can’t make it this year, stay tuned for a post next week revealing the winners.

Have a great weekend and safe travels!

@TomHCAnderson

 

About Next Gen Market Research (NGMR) Next Gen Market Research (NGMR) is a professional networking group for market research practitioners who are interested in exploring innovative, emerging market research techniques and technologies. Originally founded as a discussion forum on the LinkedIn network in September 2007, NGMR’s membership now exceeds 23,000 market researchers worldwide (clients and suppliers) and is the most active online community in the field. For further information, please visit the NGMR group on LinkedIn.

[The 2016 NGMR Awards are brought to you by Next Gen Marketing Research Group and WIRe (Women in Research). This years awards are proudly sponsored by OdinText and UB Moble.]

Top Innovators in Market Research Announced!

NGMR 2016 Innovation Award Finalists Offer Fresh Thinking! Change is never easy for any industry, but for those of us in research and marketing, change has increasingly become imperative. We and our clients are beset with myriad new challenges for which conventional solutions no longer suffice (and in cases don’t even apply). We need fresh thinking!

Now in its eighth year, the Next Gen Market Research (NGMR) Award recognizes companies and individuals that have demonstrated outstanding leadership as change agents and/or made significant contributions—technological, methodological or otherwise—toward pushing the field of research in promising new directions.

The winners will be announced at The Market Research Event (TMRE) taking place October 17-20 in Boca Raton. Over 50 candidates were nominated by industry peers and have been vetted by a panel of respected industry veterans.

Today I’m pleased to share the FINALISTS for this year’s award in each of three categories (listed alphabetically)…

Outstanding Disruptive Start-Up CubeYou Wiser

Industry Change Agent of the Year Dan Foreman, Director & Operating Adviser, Hatted Lawrence Gibson, Consultant & Author Marie Wolfe, Consumer & Market Insights Director of Research Innovation, Unilever

Most Innovative Research Method DataGame PlayFULL Insights™ (Karen Lynch & Assoc. and Idea Exchange, Inc. ) Social Currency (Chadwick Martin Bailey w/ VIVALDI) The Understanding & Insight (U&I) Group Brädo

Congratulations to the finalists and thank you to everyone who submitted an entry! Stay tuned for the winners in October! @TomHCAnderson

 

About Next Gen Market Research (NGMR) Next Gen Market Research (NGMR) is a professional networking group for market research practitioners who are interested in exploring innovative, emerging market research techniques and technologies. Originally founded as a discussion forum on the LinkedIn network in September 2007, NGMR’s membership now exceeds 23,000 market researchers worldwide (clients and suppliers) and is the most active online community in the field. For further information, please visit the NGMR group on LinkedIn.

[2016 NGMR Awards at the TMRE brought to you this year by Next Gen Marketing Research Group and WIRe (Women in Research) and co-sponsored by OdinText Inc. and UB Mobile. See Call for Nominations.]

Are You Shaking Up Market Research?

Are You Shaking Up Market Research? - Nominate the “who’s who” of the market research industry for a prestigious Next Gen Market Research Award For the 8th Annual Next Generation Market Research Awards, the NGMR Award Committee has decided to shake things up and change the categories a bit.

ngmr-award-1-1-300x196.jpg

Announcing New Categories for 2016 NGMR Award Nominations

Since the founding of the NGMR Award in 2009, it has quickly become one of the most prestigious testaments to achievements in our industry. Some have even referred to it as the Nobel Prize of market research!

This years three new disruptive change categories include:

Outstanding Disruptive Start-Up

We’re looking for an outstanding start-up (3 years or less in the industry) that is disrupting traditional market research methods. Whether it’s a technology platform or a service based solution, nominate a firm that’s truly shaking up market research.

Most Innovative Research Method

What are the most innovative research methods you’ve come across in the past year? We’re looking for firms with tested new methods that have delivered exceptional, validated research results.

Industry Change Agent of the Year

Who is blowing your mind? Shaking things up? Doing things differently? This award will go to a truly exceptional change agent. Someone that not only talks the talk but walks the walk.

This year both NGMR (Next Gen Market Research Group) and WIRe (Women in Research) have teamed up to encourage their members to submit worthy nominations for this prestigious award.

Winners will receive a complimentary pass to TMRE and the opportunity to discuss their Next Gen Research best practices during the NGMR Award session moderated by Kristin Luck and Tom H. C. Anderson.

Nominations should be sent to NGMRawards [@] NextGenMR.com by no later than August 31, 2016 and must include two to three paragraphs (no more than one page) of supporting information as well as a brief nominee bio and/or company background. Additionally, if necessary, you may also attach separately up to two supporting charts/images or videos (on no more than one page).

Please note the category you are submitting for and provide the additional information below. CONTACT INFORMATION

Nominee Name ______________________________ Nominee Title _______________________________ Nominee Firm/Institution_____________________

Email_______________________________________ Phone ______________________________________ Address_____________________________________

SUBMISSION INFORMATION

Please provide a brief argument for why one or more of the three award categories are appropriate.

The Judging committee will reach out should we have any further questions about a nomination. Only the award winners will be notified shortly before the event. Winners are expected to be able to attend the event and participate in the award ceremony.

Good Luck!

UBMobileOdinTextNGMR2016

UBMobileOdinTextNGMR2016

This Year’s NGMR Awards proudly co-sponsored by OdinText and UB Mobile

IIEX 2016 Competition Showcases Innovation in Market Research

Artificial Intelligence, Mixed Data Analytics and Passive Listening Capture Minds - 2016 Insight Innovation Exchange

I’m just back from the IIEX conference in Atlanta, where OdinText competed in the Insight Innovation Competition. Although I was disappointed that we didn’t win, I’m pleased to report that the judges told me we placed a very close second.

IIeX 2016

IIeX 2016

Attending conferences like this affords me the opportunity to get a pulse on the industry, and I was struck by the fact that text analytics are no longer viewed as a shiny new toy in market research. In fact, as someone who has been working in the natural language processing field for so long, it’s actually somewhat remarkable to see how perceptions of text analytics have matured over just the last year.  Text analytics have become a must-have, and the market has a new wave of healthy competition as a result, which I think is further evidence of a healthy market.

Since OdinText goes beyond just text data and incorporates mixed data—text and quantitative—in our competition pitch we highlighted OdinText’s ability to essentially enable market researchers to do data science.

I strongly believe making data science more accessible is a huge opportunity that OdinText is uniquely positioned to solve, and it’s an area where market researchers can step up to meet a desperate need as we currently have a shortage of about 200,000 data scientists in the US alone.

(Check out this 5-minute video of my IIEX competition pitch and let me know what YOU think!)

Download PDF

Download PDF

You are also most welcome to download a PDF of the PPT presentation >>>

“Machine learning” appears to be the new buzz phrase in research circles, and at IIEX I was hard pressed to find a single vendor not claiming to use machine learning in some respect, no matter where on the service chain they fit. Honestly, though, I got the sense that many use the term without entirely understanding what it means.

We continue to leverage machine learning where it makes sense at OdinText, and there are a few other vendors out there who also clearly have an excellent grasp of the technique.

One such company—which took first place in the competition, in fact—was Remesh. They’re actually using machine learning in a very unique and novel way, by automating the role of an online moderator almost akin to a chat bot. They’ve positioned this as AI, and to replace humans completely with a computer is a holy grail for almost any industry.

I’m optimistic on AI in my field of data and text mining as well, but we’re still a ways off in terms of taking the human out of the mix, and so our goal at OdinText is to use the human as efficiently as possible.

While totally automating what a data scientist does is appealing, in the short term we’re happy with being able to allow a market researcher to do in a few hours what would take a typical data scientist with skills in advanced statistics, NLP, Python, R and C++ days or weeks to do.

Still I admit the prospect of AI replacing researchers completely is an interesting one—albeit not necessarily a popular one among the people who would be replaced—and it’s an area that I’m certainly thinking about.

Third place in the competition I understand was Beatgrid Media, which leverages smart phones (without using almost any battery life) to passively listen to audio streams from radio and TV and overlaying geo demographics with these panelists’ data to better predict advertising reach and efficacy. This is admittedly going to be a very hard field to break into by a start-up as there are many big players in the space who want to own their own measurement. And so this may have been one of the reasons Beatgrid had trouble taking more than third, even though they admittedly have some very interesting technology that could perhaps also be applied in other ways.

Let me know what you think!

(And if you’re interested in a demo of OdinText, please contact us here!)

Tom H.C. Anderson | @TomHCanderson | @OdinText

Tom H.C. Anderson

Tom H.C. Anderson

To learn more about how OdinText can help you understand what really matters to your customers and predict actual behavior,  please contact us or request a Free Demo here >

[NOTE: Tom H. C. Anderson is Founder of Next Generation Text Analytics software firm OdinText Inc. Click here for more Text Analytics Tips]