Text Analytics Q&A with RBR
Tom H. C. Anderson of Anderson Analytics (OdinText) RBR Q&A Bob Lederer, Editor of Research Business Report asked me a few questions about OdinText and the state of text analytics today on his new vlog (Research Business DAILY Report).
Apologies in advance for the audio/video sync.
Social media monitoring aside, I do believe text analytics is the single most promising area within this ‘market research innovation glut’ we’re currently experiencing.
Curious what others think about text analytics and we are today?