Teaching Text Analytics
Turning Market Researchers into Data Scientists with Text Analytics (This Thursday Join Paul Kirch and OdinText CEO Tom H. C. Anderson as they discuss Next Generation Text Analytics and the challenges with educating an industry and your clients on new techniques.)
Educating clients and colleagues on the value of new techniques methodologies is important. It can also be challenging, yet it’s something we have to do as an industry, and as individual researchers in order to stay competitive.
This Thursday, Join Paul Kirch from Boss Academy Radio and OdinText CEO Tom H. C. Anderson tomorrow as they discuss Next Generation Text Analytics and the challenges with educating an industry and your clients on new techniques. This is a live video cast and seats are limited to first come first serve.
Tom Anderson has spent the last decade as a champion of Text Analytics, telling marketing researchers about this new technique before it became vogue (before FB, Twitter and LinkedIn)! In May 2015, Tom Founded OdinText Inc. which is a powerful Next Generation approach to Text Analytics.
According to Tom, “A lot of people have now heard about text analytics thanks to a lot of first generation text analytics software marketing. Many of these early companies overpromised and under delivered”. Join Paul and Tom as they discuss how OdinText is overcoming these preconceptions (some good and some bad), and how one can educate an entire industry on the hidden value of unstructured data.