OdinText Named Key Challenger to IBM and SAS in Text Analytics Space

Anderson Analytics’ New Text Analytics Platform OdinText Positioned to Challenge Status Quo Anderson Analytics’ OdinText was named as a key challenger to competitors IBM, SAS, Clarabridge and Attensity last week in both the ‘Go to Market Strength’ and ‘Customer Experience Strength’ Quadrants of the 2013 Text Analytics Victory Index Report.

The Customer Experience Strength category is evaluated based on Validity (strength of product) as well as Value (strength in meeting client objectives). Go To Market Strength is based on Viability (stability of company) and Vision (strength of company strategy).

Anderson Analytics CEO and inventor of OdinText, Tom H. C. Anderson, commented

We are pleased to be recognized by industry analysts and customers so early after launch. Clients today recognize that the best innovation typically comes from newer software solutions. The challenge will be never to rest on our reputation, but to continually build it by listening to our customers. Fortunately, this is exactly what our software OdinText is extremely good at. We’re looking forward to a very exciting 2013.

Founded in 2005, Anderson Analytics was the first market research firm to leverage text analytics in consumer insights. The firm has been recognized several times in the past for their innovative methodology and leadership in the text analytics field including awards from industry organizations such as the World Market Research Association (ESOMAR), The Advertising Research Foundation (ARF), and the American Marketing Association (AMA).

The independent study on text analytics software vendors was conducted by Hurwitz & Associates, a strategy consulting, market research and analyst firm that focuses on how technology solutions solve real world customer problems. Hurwitz research concentrates on disruptive technologies, such as Big Data and Analytics, Cloud Computing, Service Management, Information Management, Application Development and Deployment, and Collaborative Computing.