A Powerful Marketing Data Analytics Research Tool, but Easy to Use.

Why Use OdinText for Marketing Data Analytics

Sentiment AnalysisShifts in consumer preferences, the competition and the marketplace are occurring with astonishing speed today. To keep pace with change, you need to be able to understand it.

Unfortunately, most companies’ marketing data analytics fall short of their potential because they rely entirely on structured numeric and quantitative data.

Consider that in the next two years consumers will generate as much data as has been created over the entire course of human history! And more than 80% of this will be unstructured text data.

This means that most organizations are missing out on a massive opportunity to literally read what’s happening in the market today because they lack an advanced text analysis capability.

Until recently, text mining for marketing data analytics required a team of data scientists using text analysis software that involved costly and time-consuming expert customization.

But now with the intuitive and adaptable OdinText text analysis software, anyone in the organization can quickly and easily perform sophisticated marketing data analytics with no complicated set up, advanced training or data science expertise.

OdinText not only enables you to mine oceans of unstructured, text for meaningful insights, but also uniquely leverages the context provided by structured, non-text data to produce even greater insights!

Unlike other data analytics tools, OdinText makes advanced text mining and marketing data analytics simple and accessible to any organization!

About OdinText

OdinText is a patented SaaS (software-as-a-service) platform for natural language processing and advanced content analysis. Fortune 500 companies such as Disney and Shell Oil use OdinText to understand vast quantities of complex, unstructured text data—survey open-ends, call center transcripts, email, social media, discussion boards—and to rapidly, easily mine valuable insights that would not have been otherwise obtainable without a data scientist. Find out More >.


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I have not seen anything like OdinText, which really helps a user understand what’s important and what to focus on. There is nothing quite like it…we are certainly continuing to use it in my organization.
– Senior Manager Fresh Direct