We surveyed nearly two thousand market researchers this year and when asked about their experience with text analytics researchers overwhelmingly asked for “better text analytics that can make data more meaningful, easier to interpret, and filter out the garbage” – OdinText listened! (*SOURCE: Greenback Industry Trends Report GRIT Q1-Q2 2015)
OdinText is the best tool for understanding Why use OdinText with Market Research text and mixed (structured and unstructured) data. The next chapter in analytics will be written by analysts who won’t have to worry about complicated or expensive software, but instead will be able to focus on what really matters – their data and the insights within it!
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I have not seen anything like OdinText, which really helps a user understand what’s important and what to focus on. There is nothing quite like it…we are certainly continuing to use it in my organization.
– Senior Manager Fresh Direct