OdinText Text Analytics: Made for Market Research data.

2000 Market Researchers Surveyed:

screens2We surveyed nearly two thousand market researchers this year and when asked about their experience with text analytics researchers overwhelmingly asked for “better text analytics that can make data more meaningful, easier to interpret, and filter out the garbage” – OdinText listened! (*SOURCE: Greenback Industry Trends Report GRIT Q1-Q2 2015)

Why use OdinText with Market Research data?

Sentiment Analysis

OdinText is the best tool for understanding Why use OdinText with Market Research text and mixed (structured and unstructured) data. The next chapter in analytics will be written by analysts who won’t have to worry about complicated or expensive software, but instead will be able to focus on what really matters – their data and the insights within it!

  • NPS/Satisfaction Comments – Bring life to future waves by actually including open-end response data.
  • Bulletin Board Discussions – Bring life to future waves by actually including open-end response data.
  • Website Feedback Data – Finally use this incredibly rich, untapped data source.
  • Call Center Logs – There is no such thing as too much text for OdinText, we will immediately make sense of customer conversations
  • Custom MR Studies – Eliminate time-consuming coding, human error, static code sheets, etc. and incorporate complete open-end responses directly with structured data

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I have not seen anything like OdinText, which really helps a user understand what’s important and what to focus on. There is nothing quite like it…we are certainly continuing to use it in my organization.
– Senior Manager Fresh Direct