Tom H.C. Anderson, CEO


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Since graduate school Tom had been consumed by unstructured data analysis, and in 2005 he founded the first consumer insights consultancy, Anderson Analytics, with a text analytics focus.

He is a well respected thought leader within the consumer insights fields, typically giving over 20 industry or academic talks Per year and has also contributed to the field by blogging as well as elected and appointed roles at the American Marketing Association (AMA), and World Research Organization (ESOMAR). His work has been published in several decision science text books and has won him and his firms several awards including CASRO Entrepreneur of the Year, Advertising Research Foundation Great Mind Award, Ginny Valentine Award, ESOMAR Innovate Award, and the AMA’s Inaugural 4 Under 40 Research Leaders Award.

Tom has a low tolerance for industry buzz words and hype, his reputation as an honest straight shooter in a fast moving and often confusing field is based in equal parts on his incredibly strong background in traditional research methodologies, mixed with his firms decade long experience as analytics consultants to some of the best know brands in the world.

For a quant, Tom has a great sense of humor, in his spare time enjoys traveling and experiencing new foods, cultures and languages of the world.

Chris Lehew, CTO


Chris has developed enterprise software and led teams for over 18 years.

He spent his early career at Lehman Brothers, a global investment bank, where he developed Fixed Income trading systems in an effort to bring about economic armageddon.

To atone for his earlier work, he spent his later career leading teams at Red Hat, the shepherds of the Linux operating system, and epicenter of the Open Source movement.

Chris is a devout Sagittarius, and his favorite color is blue.

Gian Fulgoni Independent Board Member


Gian Fulgoni has been a serial innovator in the market research industry for 40 years, having built two hugely successful public companies, IRI and ComScore, that leveraged technological advances to redefine the science of market research and bring benefits to marketers and consumers worldwide.

In the consumer sales measurement industry that was long dominated by A.C. Nielsen, and which had seen little changesince the introduction of Nielsen’s manual store audits in the 1930s, IRI is widely recognized as the innovator and catalyst for most of the industry’s progress during the 80s and 90s. This would not have been possible but for Gian’s doggeddetermination to provide the CPG industry with dramatically-improved measurement services.

After leading IRI to the top ranked position in the U.S. market research industry, Gian co-founded comScore in 1999 inorder to bring much-needed market intelligence to the online world. Since its founding in 1999, comScore has flourished. In 2014, the company was ranked as the 8th largest U.S. and 11th largest global market research company by the American Marketing Association’s Marketing News magazine.