Insights that Work eBook

Research case studies from the GRIT Top50 companies for 2017

Best research stories exclusively from the GRIT Top 50
most innovative companies.

OdinText and Shell Oil: Identifying Key Revenue Drivers in Customer Comment Data

Tip: Your NPS rating alone may not be a predictor of repeat purchase or revenue, when used in combination with text analytics it can become a powerful tool for an in-depth understanding of customers’ intentions, perceptions, and behavior.

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OdinText, Inc. 2017


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