Why You Don’t Need a Lumberjack in a Tutu
How to Get Bogged Down with Clarabridge in 2017
I don’t know if he’s actually a lumberjack, but the man in the video is definitely not a ballerina.
It’s obvious to most that slapping a tutu on someone big and ungainly does not make him a dancer. Yet I see other text analytics software providers attempting to effect a similar illusion all the time.
Take Clarabridge, for example. (I’m not picking on them, but they are the largest player in the market.)
Clarabridge stuffs all sorts of unnecessary features and fancy terminology—word clouds, dashboards, a litany of linguistics jargon— into what amounts to a bloated, inefficient enterprise platform when most of us just need answers to business questions.
And they’re expensive. You won’t even qualify for a Clarabridge demo unless you have a six-figure budget.
A lot of Time, A Lot of Effort, No Results?
Experts and economists stress that increasing productivity should be a primary concern among companies in 2017.
The only thing potentially more time-consuming than getting buy-in for a six-figure investment in text analytics software like Clarabridge may be implementing it.
These platforms require extensive training and rely on antiquated rules-based approaches and custom dictionaries that require frequent updates.
While you’re spending all of this time and effort in meetings to get the solution in place, the job you bought it for isn’t getting done.
By contrast, OdinText takes only one hour of training to get started, it scales beautifully and your team can be conducting actual text analytics in January!
So…How Will You Spend Your Time and Budget Next Year?
Next year, would you prefer to be talking about text analytics or actually doing them?
The way I see it, you have two choices:
- Spend six months to a year or more assessing and debating an investment internally and then trying to implement a behemoth text analytics platform across your company.
- Hit the ground running with a no-nonsense tool to quickly and effectively get practical answers to real business questions.
Don’t spend 2017 trying to dance with a lumberjack in a tutu. OdinText was designed by researchers for researchers – Get the job done!
Contact us today to arrange a demo using your own data and find out how your organization can be up and running text analytics in as little as a few weeks.
Tom H. C. Anderson
OdinText is a patented SaaS (software-as-a-service) platform for advanced analytics. Fortune 500 companies such as Disney and Shell Oil use OdinText to mine insights from complex, unstructured text data. The technology is available through the venture-backed Stamford, CT firm of the same name founded by CEO Tom H. C. Anderson, a recognized authority and pioneer in the field of text analytics with more than two decades of experience in market research. Anderson is the recipient of numerous awards for innovation from industry associations such as ESOMAR, CASRO, the ARF and the American Marketing Association. He tweets under the handle @tomhcanderson.