Top Innovators in Market Research Announced!

Tom H. C. Anderson
September 28th, 2016

NGMR 2016 Innovation Award Finalists Offer Fresh Thinking!
Change is never easy for any industry, but for those of us in research and marketing, change has increasingly become imperative. We and our clients are beset with myriad new challenges for which conventional solutions no longer suffice (and in cases don’t even apply). We need fresh thinking!

Now in its eighth year, the Next Gen Market Research (NGMR) Award recognizes companies and individuals that have demonstrated outstanding leadership as change agents and/or made significant contributions—technological, methodological or otherwise—toward pushing the field of research in promising new directions.

The winners will be announced at The Market Research Event (TMRE) taking place October 17-20 in Boca Raton. Over 50 candidates were nominated by industry peers and have been vetted by a panel of respected industry veterans.

Today I’m pleased to share the FINALISTS for this year’s award in each of three categories (listed alphabetically)…

Outstanding Disruptive Start-Up

Industry Change Agent of the Year
Dan Foreman, Director & Operating Adviser, Hatted
Lawrence Gibson, Consultant & Author
Marie Wolfe, Consumer & Market Insights Director of Research Innovation, Unilever

Most Innovative Research Method
PlayFULL Insights™ (Karen Lynch & Assoc. and Idea Exchange, Inc. )
Social Currency (Chadwick Martin Bailey w/ VIVALDI)
The Understanding & Insight (U&I) Group

Congratulations to the finalists and thank you to everyone who submitted an entry!
Stay tuned for the winners in October!


About Next Gen Market Research (NGMR)
Next Gen Market Research (NGMR) is a professional networking group for market research practitioners who are interested in exploring innovative, emerging market research techniques and technologies. Originally founded as a discussion forum on the LinkedIn network in September 2007, NGMR’s membership now exceeds 23,000 market researchers worldwide (clients and suppliers) and is the most active online community in the field. For further information, please visit the NGMR group on LinkedIn.

[2016 NGMR Awards at the TMRE brought to you this year by Next Gen Marketing Research Group and WIRe (Women in Research) and co-sponsored by OdinText Inc. and UB Mobile. See Call for Nominations.]

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