Text Analytics at Disney

Tom H. C. Anderson
July 24th, 2014

An American Marketing Association case study on text analytics

Disney has been leveraging OdinText Analytics to understand and prioritize voice of the customer comments and improve guest satisfaction. There are many questions that can be answered only through Next Generation Text Analytics. The American Marketing Association will be publishing an OdinText case study in the next issue of Marketing Insights. For a sneak peak at this interesting case study check out the AMA TV video below.

 

TextAnalyticsCaseStudyDisneyOdinText
For clients who are not AMA Members or do not get the Marketing Insights Magazine and would like a copy just let us know and we’ll try to get you one as soon as the AMA makes it available:

 

Request other OdinText information or a demo here.

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