Text Analysis of Thanksgiving 2016

Tom H. C. Anderson
November 25th, 2016

What We’re Thankful For (An OdinText Text Analytics PollTM )

I hope everyone had a wonderful Thanksgiving! I was curious what people are most thankful for this year and so I asked 1500 Americans. Here, in order of most frequently mentioned, are the subjects OdinText identified:

textanalyticsthanksgiving2016

I’ve written a lot about Quant vs. Qual research on the blog here recently, and that text analysis is an opportunity to merge the two rather effortlessly to get more accurate insights.

Still, we often end up focusing more on the aggregate quantitative output such as the chart above. Sometimes it’s important to drill down into the categories and read some of the actual comments like the one below to keep things in perspective:

Electric heaters that are keeping my family warm while we don’t have a working central air heater. I am also thankful for my children’s love. Lastly, I am thankful for state food assistance that keeps my family from starving

Personally, I’m very grateful for time spent with my wife and son, as well as extended family and friends, including those I’ve met in the research field over the last many years. I’m also very grateful to be working in such an interesting field, and for our wonderful clients who continue to challenge us in how to make text analysis more useful.

Thank you all!

@TomHCAnderson

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NOTE: Tom H. C. Anderson is Founder of Next Generation Text Analytics software firm OdinText Inc. Click here for more Text Analytics 

4 thoughts on “Text Analysis of Thanksgiving 2016”

  1. Tom, the quote you pulled out is an excellent example of how important it is to read and listen to what is being expressed rather than go for the simple aggregate. Thank you for this post.

  2. There’s hardly ever such a consistent result in open-ends, and I wonder, do the top 5-6 vary at all with age/income? I’ve seen research that Millennials are less religious, for example, so wonder if smaller proportion mention God, etc.?

  3. Good point Rachel

    I think we are all used to answering this question, and giving the ‘expected’ answer. This would have been a great opportunity to ask a better, deeper, perhaps projective question to get more interesting/thoughtful responses.

    Will take a look at the income/gender question when I have a minute, but assume for above reason it will be relatively flat between groups (though a structured question would certainly have been no better and probably a lot worse).

  4. Interesting take here Tom. Friends and family top the list. Seems to fall in line with what I would have thought. Food made the list at 5 which is interesting, wondering if it would even register on a different holiday. Thanks for sharing, looking forward to future posts in 2017. Happy Holidays!

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