Tag Archives: word cloud

Text Analytics Tips: Branding Analytics – 500 Major Brands and Gender- by Tom H. C. Anderson (Continuation from yesterday’s Brand Analytics post) Thank you everyone who contacted us for more information about OdinText yesterday. As a result, I’ve decided to dig into the same branding question a bit deeper taking a look at one or […]

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Text Analytics Tips Answers, How Old Is Your Brand? – Using OdinText on Brand Mention Type Comment Data By Tom H. C. Anderson [METHODOLOGICAL NOTES (If you’re not a researcher feel free to skip down to ‘Brands & Age’ section below): In our first official Text Analytics Tips I’ve started with exploring one of the […]

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Text Analytics Tips, with your Hosts Tom & Gosia: Introductory Post Today, we’re blogging to let you know about a new series of posts starting in January 2016 called ‘Text Analytics Tips’. This will be an ongoing series and our main goal is to help marketers understand text analytics better. We realize Text Analytics is […]

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Coca-Cola Leverages OdinText analytics to develop new approach to social listening and wins ARF’s 2015 RE:Think Your Future “Make Your Mark” Award! At the Advertising Research Foundation’s (ARF) annual RE:Think Conference this week? Please join OdinText and The Coca-Cola Company this coming week at the 2015 Advertising Research Foundation’s annual RE:THINK event to learn more […]

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