Tag Archives: word cloud

Text Analytics Tips: Branding Analytics – 500 Major Brands and Gender- by Tom H. C. Anderson (Continuation from yesterday’s Brand Analytics post) Thank you everyone who contacted us for more information about OdinText yesterday. As a result, I’ve decided to dig into the same branding question a bit deeper taking a look at one or […]

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Text Analytics Tips Answers, How Old Is Your Brand? – Using OdinText on Brand Mention Type Comment Data By Tom H. C. Anderson [METHODOLOGICAL NOTES (If you’re not a researcher feel free to skip down to ‘Brands & Age’ section below): In our first official Text Analytics Tips I’ve started with exploring one of the […]

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Text Analytics Tips, with your Hosts Tom & Gosia: Introductory Post Today, we’re blogging to let you know about a new series of posts starting in January 2016 called ‘Text Analytics Tips’. This will be an ongoing series and our main goal is to help marketers understand text analytics better. We realize Text Analytics is […]

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Coca-Cola Leverages OdinText analytics to develop new approach to social listening and wins ARF’s 2015 RE:Think Your Future “Make Your Mark” Award! At the Advertising Research Foundation’s (ARF) annual RE:Think Conference this week? Please join OdinText and The Coca-Cola Company this coming week at the 2015 Advertising Research Foundation’s annual RE:THINK event to learn more […]

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The Non-Dummies Guide for Selecting a Text Analytics (or any other) Partner Text Analytics is a Process, Not and End! What would you say should be the goal of good text analytics software? Based on the questions we get from clients investigating text analytics solutions there seems to be no small amount of confusion. The […]

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Do You Know What Text Analytics Is? (Next Generation Text Analytics Explained) [Anderson Analytics explains Text Analytics and the difference between First Generation approaches and Next Generation software OdinText] While text analytics has been around for quite some time and has reached mainstream to the point of becoming a buzz word, few really know what […]

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The Future Directions for Text Analytics [Text Analytics World Pre Conference Interview with Tom H. C. Anderson, CEO of Anderson Analytics – OdinText and Jeremy Bentley CEO, Smart Logic. April 2, 2013 Q&A Reposted with permission from Text Analytics World] We asked two leading text analytics experts, Tom Anderson of Anderson Analytics – Odin Text and […]

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Word Clouds Don’t Fly at NASA Either This year I participated on the closing panel at the Text Analytics Summit in Boston. The most interesting presentation at the event was one given by NASA’s Ashok Srivastava on how they are using text analytics to make air travel safer in the US, and in fact around […]

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