Tag Archives: Voice of Customer (VOC)

An OdinText User Story – Text Analytics Tips Guest Post (AI Meets VOC) Today on the blog we have another first in a soon to be ongoing series. We’re inviting OdinText users to participate more on the Text Analytics Tips blog. Today we have Kelsy Saulsbury guest blogging. Kelsy is a relatively new user of […]

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Text Analytics Poll™ Shows What We’d Like Instead of Presidents Day It’s been less than a week since our Valentine’s Day poll unearthed what people dislike most about their sweethearts, and already another holiday is upon us! Though apparently for most of us it’s not much of a holiday at all; well over half of […]

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Marketing Research Confessions Part II – Researchers Say Open-Ends Are Critical! My last post focused on the alarmingly high number of marketing researchers (~30%) who, as a matter of policy, either do not include a section for respondent comments (a.k.a. “open-ended” questions) in their surveys or who field surveys with a comment section but discard […]

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One-Third of Researchers Think Survey Ratings Are All They Need You’d be hard-pressed to find anyone who doesn’t think customer feedback matters, but it seems an alarming number of researchers don’t believe they really need to hear what people have to say!   In fact, almost a third of market researchers we recently polled either […]

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Your Candid Thoughts on Open Ends in Surveys? Hi readers. Today I’m just sharing a very short survey. If you are a user of OdinText’s software this survey is not for you. It’s for marketing researchers in general to get their thoughts on voice of customer comment data and how they deal with it. So […]

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Do You Speak Teen? 10 Terms You May Not Know Translating the words teens use has been a headache and source of embarrassment for generations of parents. It’s as though the kids speak a different language. Let’s call it a “slanguage”. And you know you’re old when you need google to understand it. Nowadays, too, it’s […]

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American Marketing Association Honors OdinText Next Generation Text Analytics for Significant Contribution to Consumer Insights Field Greetings friends, I’m blogging from the American Marketing Association’s Analytics with Purpose Conference in Scottsdale, AZ with some exciting news… The AMA has just awarded OdinText the 2016 Lavidge Prize for Global Marketing Research! The Lavidge Prize honors a […]

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[Interview re-posted w/ permission from Text Analytics News] Mr. Big Data & Mr. Text Analytics Weigh In Structured VS. Unstructured Big Data   If you pay attention to Big Data news you’re sure to have heard of Kirk Borne who’s well respected views on the changing landscape are often shared on social media. Kirk is […]

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