Tag Archives: Voice of Customer (VOC)

Text Analytics Poll™ Shows What We’d Like Instead of Presidents Day It’s been less than a week since our Valentine’s Day poll unearthed what people dislike most about their sweethearts, and already another holiday is upon us! Though apparently for most of us it’s not much of a holiday at all; well over half of […]

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Marketing Research Confessions Part II – Researchers Say Open-Ends Are Critical! My last post focused on the alarmingly high number of marketing researchers (~30%) who, as a matter of policy, either do not include a section for respondent comments (a.k.a. “open-ended” questions) in their surveys or who field surveys with a comment section but discard […]

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One-Third of Researchers Think Survey Ratings Are All They Need You’d be hard-pressed to find anyone who doesn’t think customer feedback matters, but it seems an alarming number of researchers don’t believe they really need to hear what people have to say!   In fact, almost a third of market researchers we recently polled either […]

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Your Candid Thoughts on Open Ends in Surveys? Hi readers. Today I’m just sharing a very short survey. If you are a user of OdinText’s software this survey is not for you. It’s for marketing researchers in general to get their thoughts on voice of customer comment data and how they deal with it. So […]

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