Tag Archives: Tim Lynch

In a world focused on the value of Big Data, it’s important to realize that Small Data is meaningful, too, and worth analyzing to gain understanding. Let me show you with a personal example. If you’re a regular reader of the OdinText blog, you probably know that our company President, Tom Anderson, writes about performing […]

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In an Age When ‘Story Telling’ is king, Is Yours Based on Substance? As researchers, we love a good quote. We use them to emphasize a point in the findings. They allow us to tell stories and dimensionalize our implications. But sometimes quotes taken from research can take on a life of their own. Without […]

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