Tag Archives: Text Analytics Demo

Move over Big Data. There’s a new buzzword: dark data. It’s actually not so new—Gartner coined the term a couple years back—but dark data is finally starting to catch on in market research circles and it represents a huge untapped opportunity for insights! Gartner defined dark data as “the information assets organizations collect, process, and […]

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Text Analytics May Not Be For You If you’re in market research and aren’t at least exploring text analysis software, you’re part of a shrinking minority. But you probably know this already, if only from the preponderance of conference presentations, blogs and trade articles on the topic. Yes, text analytics are all the rage these […]

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Text Analytics Software