Tag Archives: surveys

What does the co-occurrence graph tell you?– Text Analytics Tips by Gosia The co-occurrence graph in OdinText may look simple at first sight but it is in fact a very complex visualization. Based on an example we are going to show you how to read and interpret this graph. See the attached screenshots of a single […]

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Marketing Research Confessions Part II – Researchers Say Open-Ends Are Critical! My last post focused on the alarmingly high number of marketing researchers (~30%) who, as a matter of policy, either do not include a section for respondent comments (a.k.a. “open-ended” questions) in their surveys or who field surveys with a comment section but discard […]

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One-Third of Researchers Think Survey Ratings Are All They Need You’d be hard-pressed to find anyone who doesn’t think customer feedback matters, but it seems an alarming number of researchers don’t believe they really need to hear what people have to say!   In fact, almost a third of market researchers we recently polled either […]

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OdinText Presentations at 2016 Insight Innovation Exchange I’m looking forward to the Insight Innovation Exchange (IIEX) in Atlanta this coming week. In just a few years it’s become one of the best marketing research trade events and probably my favorite when it comes to meeting those interested in Next Generation Market Research. If you’re attending […]

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3 Ways You Can Improve Your Lost Customer Analysis Preventing Customer Churn with Text Analytics Lapsed Customers, Customer Churn, Customer Attrition, Customer Defection, Lost Customers, Non-Renewals, whatever you call them this kind of customer research is becoming more relevant everywhere, and we are seeing more and more companies turning to text analytics in order to […]

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Survey Takers Average Two Panel Memberships and Name Names Who exactly is taking your survey? It’s an important question beyond the obvious reasons and odds are your screener isn’t providing all of the answers. Today’s blog post will be the first in a series previewing some key findings from a new study exploring the characteristics […]

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How to Increase the Amount of Text Data for Analysis – Text Analytics Tips by Gosia If you find yourself slightly disappointed by the quantity or quality of text comments provided by your respondents you are definitely not alone. This is a common problem especially when survey respondents are not compensated for their answers and when […]

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Why most customer experience management surveys aren’t very useful   Most of your customers, hopefully, are not unhappy with you. But if you’re relying on traditional customer satisfaction research—or Customer Experience Management (CXM) as it’s come to be known—to track your performance in the eyes of your customers, you’re almost guaranteed not to learn much […]

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AMA Honors Cloud-Based Text Analytics Software Provider OdinText for Making Data Science Accessible to Marketers OdinText Inc., developer of the Next Generation Text Analytics SaaS (software-as-a-service) platform of the same name, today was named winner of the American Marketing Association’s  2016 Robert J. Lavidge Global Marketing Research Prize for innovation in the field. The Lavidge […]

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Attensity Clarabridge Text Analytics Software Comparison – The Printing Press Still Prints, But Who Would Want To? I’m always a bit reluctant to talk about competitors because I don’t want to disparage anyone, but people often ask me: what differentiates OdinText from your two big, well-known text analytics software competitors, Attensity and Clarabridge? A RULE-BASED APPROACH […]

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Ford = Donald Trump and Adidas = Bernie Sanders! Text Analysis of 500 Brands by Political Affiliation – by Tom H. C. Anderson (Final part of this week’s Brand Analytics post) During the last two days we’ve analyzed a very simple open-ended/comment survey question, namely “Q. When you think of brand names, what company’s product […]

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Text Analytics Tips Answers, How Old Is Your Brand? – Using OdinText on Brand Mention Type Comment Data By Tom H. C. Anderson [METHODOLOGICAL NOTES (If you’re not a researcher feel free to skip down to ‘Brands & Age’ section below): In our first official Text Analytics Tips I’ve started with exploring one of the […]

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Text Analytics Tips, with your Hosts Tom & Gosia: Introductory Post Today, we’re blogging to let you know about a new series of posts starting in January 2016 called ‘Text Analytics Tips’. This will be an ongoing series and our main goal is to help marketers understand text analytics better. We realize Text Analytics is […]

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Best for Text Analytics

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December 16th, 2015

Text Analytics firm OdinText’s CASRO 2015 Innovation Award We were very honored to receive this from the good folks at The Council of American Survey Research Organizations (CASRO) in the mail this week. The award honors one organization each year that “through the excellence of their work, professionalism of their practice, and integrity of their conduct— […]

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Four Big Data and Text Analytics Myths Debunked [Visit Forbes.com for more detailed article] There are a lot of myths out there surrounding next generation research techniques around data from small to big. Text analytics, if done correctly, can offer insights into problems from a new more encompassing and accurate perspective. OdinText CEO, Tom H. […]

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Congratulations to this years’ NGMR Award Winners!   Today at The Marketing Research Event (TMRE) in Orlando Florida the winners of this years’ Next Generation Market Research Awards were announced. In the Concept Deployment category this years’ award goes to: Hall & Partners for their Research Hub As noted by NGMR Judge, Mike Gadd of […]

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CASRO Honors OdinText’s Innovative Next Generation Text Analytics Software at 40th Annual Conference OdinText, a provider of cloud-based analytics software, today announced that its Next Generation Text Analytics software-as-a-service (SaaS) product, has been awarded the Research Entrepreneur of the Year award by CASRO, an organization that represents more than 300 companies and market research operations. The […]

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When Text Analytics is Your Brand What I learned about personal branding at IIEX Coming back from Insight Innovation Exchange (IIEX) this week in Atlanta and thought I’d blog briefly about the two panel sessions on Personal/Digital Branding in which I participated.   Text Analytics My main reason for attending IIEX was actually to give […]

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OdinText SaaS Founder Tom H. C. Anderson is on a mission to educate market researchers about text analytics  [Interview Reposted from Greenbook] Judging from the growth of interest in text analytics tracked in GRIT each year, those not using text analytics in market research will soon be a minority. But still, is text analytics for everyone? […]

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Complimentary Text Analytics Consultation

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November 15th, 2014

    What is Your Text Analytics Plan for 2015? Take advantage of a One-On-One Consultation with ODINTEXT Founder and CEO, Tom H. C. Anderson. One-on-One Consultation  Is Text Analtyics on your TO DO List in 2015? I’d love to schedule a time to briefly discuss your plan for text analytics in 2015 and tell you […]

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