Tag Archives: Survey Open-ends

Text Analysis of What People Say in Their Own Words Reveals More Than Multiple-Choice Surveys It’s been just over a week since President Trump issued his controversial immigration order, and the ban continues to dominate the news and social media. But while the fate of Executive Order 13769—“Protecting the Nation from Foreign Terrorist Entry into […]

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Will it Unstructure? Part I of a New Series of Text Analytics Tests Happy New Year! As I was preparing to celebrate the New Year with my family and pondering the year ahead, my mind wandered to all of those Top New Year’s Resolutions lists that you see the last week in December every year. […]

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Marketing Research Confessions Part II – Researchers Say Open-Ends Are Critical! My last post focused on the alarmingly high number of marketing researchers (~30%) who, as a matter of policy, either do not include a section for respondent comments (a.k.a. “open-ended” questions) in their surveys or who field surveys with a comment section but discard […]

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One-Third of Researchers Think Survey Ratings Are All They Need You’d be hard-pressed to find anyone who doesn’t think customer feedback matters, but it seems an alarming number of researchers don’t believe they really need to hear what people have to say!   In fact, almost a third of market researchers we recently polled either […]

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