Tag Archives: structured data

Why most customer experience management surveys aren’t very useful   Most of your customers, hopefully, are not unhappy with you. But if you’re relying on traditional customer satisfaction research—or Customer Experience Management (CXM) as it’s come to be known—to track your performance in the eyes of your customers, you’re almost guaranteed not to learn much […]

More

Text analysis answers: Is the Quran really more violent than the Bible? by Tom H. C. Anderson Part III: The Verdict To recap… President Obama in his State of the Union last week urged Congress and Americans to “reject any politics that target people because of race or religion”—clearly a rebuke of presidential candidate Donald […]

More

Text Analytics Tips: Branding Analytics – 500 Major Brands and Gender- by Tom H. C. Anderson (Continuation from yesterday’s Brand Analytics post) Thank you everyone who contacted us for more information about OdinText yesterday. As a result, I’ve decided to dig into the same branding question a bit deeper taking a look at one or […]

More

Text Analytics Tips Answers, How Old Is Your Brand? – Using OdinText on Brand Mention Type Comment Data By Tom H. C. Anderson [METHODOLOGICAL NOTES (If you’re not a researcher feel free to skip down to ‘Brands & Age’ section below): In our first official Text Analytics Tips I’ve started with exploring one of the […]

More

Text Analytics Tips, with your Hosts Tom & Gosia: Introductory Post Today, we’re blogging to let you know about a new series of posts starting in January 2016 called ‘Text Analytics Tips’. This will be an ongoing series and our main goal is to help marketers understand text analytics better. We realize Text Analytics is […]

More

Turning Market Researchers into Data Scientists with Text Analytics (This Thursday Join Paul Kirch and OdinText CEO Tom H. C. Anderson as they discuss Next Generation Text Analytics and the challenges with educating an industry and your clients on new techniques.) Educating clients and colleagues on the value of new techniques methodologies is important. It […]

More

CASRO Honors OdinText’s Innovative Next Generation Text Analytics Software at 40th Annual Conference OdinText, a provider of cloud-based analytics software, today announced that its Next Generation Text Analytics software-as-a-service (SaaS) product, has been awarded the Research Entrepreneur of the Year award by CASRO, an organization that represents more than 300 companies and market research operations. The […]

More

Tom H. C. Anderson on Next Generation Text Analytics (Interview Re-Posted from Insight Innovation Exchange IIEX2015) What are you going to be talking about at IIeX? THCA: Next Generation Text Analytics of course! Over the past year we’ve seen so many interesting uses of our text analytics software OdinText (http://odintext.com). I’m just hoping to share a […]

More

Coca-Cola Leverages OdinText analytics to develop new approach to social listening and wins ARF’s 2015 RE:Think Your Future “Make Your Mark” Award! At the Advertising Research Foundation’s (ARF) annual RE:Think Conference this week? Please join OdinText and The Coca-Cola Company this coming week at the 2015 Advertising Research Foundation’s annual RE:THINK event to learn more […]

More

6 lessons for CIOs and CMOs who are new to text analytics (Free White Paper) Unstructured data is the most prevalent form of information on the planet. It also underpins much of our communication. It exists in our e-mails, surveys, social media accounts, call center logs, etc. With a strong text analytics strategy in place, […]

More

[Interview re-posted w/ permission from Text Analytics News] Mr. Big Data & Mr. Text Analytics Weigh In Structured VS. Unstructured Big Data   If you pay attention to Big Data news you’re sure to have heard of Kirk Borne who’s well respected views on the changing landscape are often shared on social media. Kirk is […]

More

[Interview with OdinText founder Tom H. C. Anderson reposted from TotalCIO (IT Knowledge Exchange)] A social media contrarian speaks out on the limited value of tweet analytics  by Nicole LaskowskiProfile: Nicole Laskowski     A customer loyalty or a customer service department may not be the most “analytically inclined” departments within a business, but they may […]

More

Disruptive Technologists Panel Discuss Big Unstructured Data and Text Mining Last week Anderson Analytics – OdinText CEO Tom H. C. Anderson participated in a panel on Big Data Analytics at the Disruptive Technologists event in New York. The experienced panelists discussed the opportunities and challenges surrounding use of big data, including the combination of text […]

More

Dashboards whether for structured, and thanks to text analytics, even for unstructured data are quite popular today. It’s important however to realize that dashboards are not analytics! If someone has set up metrics for you as a dashboards, you’d better make damned sure they were based on careful analysis of YOUR data. Standardized dashboards sold […]

More

OdinText’s Intuitive Text Analytics Upload While our users tell us they love the powerful yet very intuitive user interface of OdinText, and the fact that with just a very short online training session they can be up and running using text analytics, we find that a lot of users don’t begin a project right after […]

More

Selecting the Best Analytics Software at the Right Price – What to Consider In our last Useful Business Analytics Summit Q&A post I asked our client side data scientists about unstructured data and text analytics. Today I ask them their thoughts on how they select analytics software whether for structured or unstructured data, and how […]

More

Text Analytics remains an opportunity for those wishing to gain an information advantage [Note: This is an ongoing series of interviews on analytics ahead of the Useful Business Analytics Summit. Feel free to check out the rest of the interviews beginning here]   My favorite topic of any analytics conference is of course the mining […]

More

A tweet, a transaction, an email or a phone call – Do you have a preference? [Note: This is an ongoing series of interviews on analytics ahead of the Useful Business Analytics Summit. Feel free to check out the rest of the interviews beginning here] I thought this was an important question, and one I […]

More

As part of the interview series leading up to the Useful Business Analytics Summit today we post the Top 10 Tips from our analytics experts. Whether you are data mine more structured data, or like myself more often work with unstructured or mixed data using text analytics, I think you’ll agree that the following 10 […]

More

I’ve been asked more than once, even by some of my more social media savvy Facebook friends why I use Foursquare. “What’s the point?!” they say. Well other than the more obvious benefits which include receiving the occasional promotional discounts I also occasionally do it as part of my personal Big Data diligence. At some […]

More

Text Analytics Software