Tag Archives: social media

You Can’t Handle the Truth (and Other Top Reasons for Being Unfriended on Facebook)  When’s the last time you unfriended someone on Facebook? In spite of the fact that both the platform and its users have reached what in product lifecycle-speak would be called maturity, unfriending remains a somewhat surprisingly common phenomenon. In fact, about […]

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Forging the Future of Social Analytics & Big Data in Colorado Next Week I’m really looking forward to The Big Boulder Conference in Boulder, CO next week. This is a must-attend event for anyone with a stake or even an interest in social data. For those of you not familiar with it, the conference is produced […]

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Attensity Clarabridge Text Analytics Software Comparison – The Printing Press Still Prints, But Who Would Want To? I’m always a bit reluctant to talk about competitors because I don’t want to disparage anyone, but people often ask me: what differentiates OdinText from your two big, well-known text analytics software competitors, Attensity and Clarabridge? A RULE-BASED APPROACH […]

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Text Analytics Tips, with your Hosts Tom & Gosia: Introductory Post Today, we’re blogging to let you know about a new series of posts starting in January 2016 called ‘Text Analytics Tips’. This will be an ongoing series and our main goal is to help marketers understand text analytics better. We realize Text Analytics is […]

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Four Big Data and Text Analytics Myths Debunked [Visit Forbes.com for more detailed article] There are a lot of myths out there surrounding next generation research techniques around data from small to big. Text analytics, if done correctly, can offer insights into problems from a new more encompassing and accurate perspective. OdinText CEO, Tom H. […]

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Coca-Cola Leverages OdinText analytics to develop new approach to social listening and wins ARF’s 2015 RE:Think Your Future “Make Your Mark” Award! At the Advertising Research Foundation’s (ARF) annual RE:Think Conference this week? Please join OdinText and The Coca-Cola Company this coming week at the 2015 Advertising Research Foundation’s annual RE:THINK event to learn more […]

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6 lessons for CIOs and CMOs who are new to text analytics (Free White Paper) Unstructured data is the most prevalent form of information on the planet. It also underpins much of our communication. It exists in our e-mails, surveys, social media accounts, call center logs, etc. With a strong text analytics strategy in place, […]

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[Interview re-posted w/ permission from Text Analytics News] Mr. Big Data & Mr. Text Analytics Weigh In Structured VS. Unstructured Big Data   If you pay attention to Big Data news you’re sure to have heard of Kirk Borne who’s well respected views on the changing landscape are often shared on social media. Kirk is […]

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Text Analytics VS. Social Media Monitoring VS. MROC’s VS. Mobile Many of you are probably already planning on attending IIEX (Insight Innovation Exchange) in Atlanta June 16th. I’ve spoken at their previous events and talked to many attendees who liked the excitement and ability to explore many of the new techniques vying for attention in […]

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I’ve been asked more than once, even by some of my more social media savvy Facebook friends why I use Foursquare. “What’s the point?!” they say. Well other than the more obvious benefits which include receiving the occasional promotional discounts I also occasionally do it as part of my personal Big Data diligence. At some […]

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 [Interview Reposted with Permission From Jeffrey Henning’s ResearhAccess] I recently had the opportunity to interview Tom H. C. Anderson, the founder of Anderson Analytics, about his ongoing application of text analytics to market research. Q: What’s the process for optimally using text analytics with survey verbatim responses? A: Well, that patented process is something that we’ve obviously […]

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  We’re happy to once again be a sponsor of Text Analytics World. We’ve very much enjoyed the Boston MA events in the past. The upcoming event will be held this March 17-19 in San Francisco CA. Those of you interested in attending please feel free to use discount code ODIN2014 (15% off Registration). More […]

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Coke Says No Boost from Social Buzz – Should You Care? Guess what, “Coca-Cola recently learned that Social Buzz doesn’t correlate with it’s short term sales”. No Kidding – this shouldn’t really be a surprise to anyone, yet the value of both social media and social media monitoring is being debated as a result of […]

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Social Media Analytics Expert Interview Series: Part 2 of 2 Last week ahead of the Social Media Analytics Summit, Useful Social Media published the second part of their Expert Interview Series. Incidentally, this week in the current issue of Inside Research (“The Bible of the Market Research Industry”), IR also published the results of a […]

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Interesting Q&A about Social Media and Text Analytics Text Analytics News just published an interesting panel interview on the Social Media Summit website with myself, Dana Jacob who is Sr. Manager of Social Media Insights & Analytics of Yahoo!, Judy Pastor who is Principal Operations Research Manager of American Airlines, Usher Lieberman Director of Corporate […]

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