Tag Archives: SaaS

Take 7 Seconds to Support the OdinText Mission: Help Make Data Science Accessible! I’m excited to announce that OdinText will participate in the IIEX2016 Insight Innovation Competition! The competition celebrates innovation in market research and provides a platform for young companies and startups to showcase truly novel products and services with the potential to transform […]

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Goodbye to Attensity, an early text analytics pioneer Fellow text analytics colleagues, I wanted to direct your attention to some industry news that broke today. It appears that Attensity—an OdinText competitor and a long time name in the text analytics software space—is selling its IP assets to InContact, a provider of call center solutions. (Read […]

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AMA Honors Cloud-Based Text Analytics Software Provider OdinText for Making Data Science Accessible to Marketers OdinText Inc., developer of the Next Generation Text Analytics SaaS (software-as-a-service) platform of the same name, today was named winner of the American Marketing Association’s  2016 Robert J. Lavidge Global Marketing Research Prize for innovation in the field. The Lavidge […]

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CASRO Honors OdinText’s Innovative Next Generation Text Analytics Software at 40th Annual Conference OdinText, a provider of cloud-based analytics software, today announced that its Next Generation Text Analytics software-as-a-service (SaaS) product, has been awarded the Research Entrepreneur of the Year award by CASRO, an organization that represents more than 300 companies and market research operations. The […]

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When Text Analytics is Your Brand What I learned about personal branding at IIEX Coming back from Insight Innovation Exchange (IIEX) this week in Atlanta and thought I’d blog briefly about the two panel sessions on Personal/Digital Branding in which I participated.   Text Analytics My main reason for attending IIEX was actually to give […]

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OdinText SaaS Founder Tom H. C. Anderson is on a mission to educate market researchers about text analytics  [Interview Reposted from Greenbook] Judging from the growth of interest in text analytics tracked in GRIT each year, those not using text analytics in market research will soon be a minority. But still, is text analytics for everyone? […]

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 [Interview Reposted with Permission From Jeffrey Henning’s ResearhAccess] I recently had the opportunity to interview Tom H. C. Anderson, the founder of Anderson Analytics, about his ongoing application of text analytics to market research. Q: What’s the process for optimally using text analytics with survey verbatim responses? A: Well, that patented process is something that we’ve obviously […]

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Text Analytics Software