Tag Archives: quantitative research

A Note of Reflection on Text Analytics and Thanks to the Marketing Research Industry Just posting  a short video today to celebrate our recent awards in an industry that has always been so near and dear to OdinText (and Anderson Analytics before that). If you would’ve told me 25 years ago when I began my […]

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Peaks and Valleys or Critical Moments Analysis Text Analytics Tips by Gosia    How can you gain interesting insights just from looking at descriptive charts based on your data? Select a key metric of interest like Overall Satisfaction (scale 1-5) and using a text analytics software allowing you to plot text data as well as […]

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Text analysis answers: Is the Quran really more violent than the Bible? by Tom H. C. Anderson Part III: The Verdict To recap… President Obama in his State of the Union last week urged Congress and Americans to “reject any politics that target people because of race or religion”—clearly a rebuke of presidential candidate Donald […]

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Text Analytics Tips, with your Hosts Tom & Gosia: Introductory Post Today, we’re blogging to let you know about a new series of posts starting in January 2016 called ‘Text Analytics Tips’. This will be an ongoing series and our main goal is to help marketers understand text analytics better. We realize Text Analytics is […]

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