Tag Archives: quantitative research

A Note of Reflection on Text Analytics and Thanks to the Marketing Research Industry Just posting  a short video today to celebrate our recent awards in an industry that has always been so near and dear to OdinText (and Anderson Analytics before that). If you would’ve told me 25 years ago when I began my […]

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Peaks and Valleys or Critical Moments Analysis Text Analytics Tips by Gosia    How can you gain interesting insights just from looking at descriptive charts based on your data? Select a key metric of interest like Overall Satisfaction (scale 1-5) and using a text analytics software allowing you to plot text data as well as […]

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Text analysis answers: Is the Quran really more violent than the Bible? by Tom H. C. Anderson Part III: The Verdict To recap… President Obama in his State of the Union last week urged Congress and Americans to “reject any politics that target people because of race or religion”—clearly a rebuke of presidential candidate Donald […]

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Text Analytics Tips, with your Hosts Tom & Gosia: Introductory Post Today, we’re blogging to let you know about a new series of posts starting in January 2016 called ‘Text Analytics Tips’. This will be an ongoing series and our main goal is to help marketers understand text analytics better. We realize Text Analytics is […]

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Text Analytics remains an opportunity for those wishing to gain an information advantage [Note: This is an ongoing series of interviews on analytics ahead of the Useful Business Analytics Summit. Feel free to check out the rest of the interviews beginning here]   My favorite topic of any analytics conference is of course the mining […]

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A tweet, a transaction, an email or a phone call – Do you have a preference? [Note: This is an ongoing series of interviews on analytics ahead of the Useful Business Analytics Summit. Feel free to check out the rest of the interviews beginning here] I thought this was an important question, and one I […]

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Stop Chasing the Big Data; Mid Data makes more sense After attending the American Marketing Association’s first conference on Big Data this week, I’m even more convinced of what I already suspected from speaking to hundreds of Fortune 1000 marketers the last couple of years. Extremely few are working with anything approaching what would be […]

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Obama more certain and positive – Romney more negative and direct Lately there’s been a craze in analyzing 140 character Tweets to make all sorts of inferences in regard to everything from brand affinity to political opinion. While I’m generally of the position that the best return on investment of text analytics is on large […]

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The Future of Text Analytics I look forward to participating in the closing panel on the future of text analytics at Text Analytics World in Boston tomorrow afternoon (agenda here). This year Text Analytics world dove tailed with Predictive Analytics World event so should be a nice quantitative group. Please come up and say hello […]

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