Tag Archives: predictive analytics

What does the co-occurrence graph tell you?– Text Analytics Tips by Gosia The co-occurrence graph in OdinText may look simple at first sight but it is in fact a very complex visualization. Based on an example we are going to show you how to read and interpret this graph. See the attached screenshots of a single […]

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From tacit to more explicit insights, text analytics helps answer the why’s in voting Because of the interest in yesterday’s post I decided to continue on the topics of politics today.  As a marketing researcher and data scientist though I found yesterday’s analysis a bit more interesting. Not because of the findings per se, but […]

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How What You Say Says Way More Than What You Said Pretend for a moment that you had a pen pal overseas and they asked you to describe yourself. What would you tell them? What makes you “you”? It turns out that which traits, characteristics and aspects of your identity you choose to focus on […]

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3 Ways You Can Improve Your Lost Customer Analysis Preventing Customer Churn with Text Analytics Lapsed Customers, Customer Churn, Customer Attrition, Customer Defection, Lost Customers, Non-Renewals, whatever you call them this kind of customer research is becoming more relevant everywhere, and we are seeing more and more companies turning to text analytics in order to […]

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