Tag Archives: Marketing Reseaarch

Don’t Miss the EVOLVE Virtual Roundtable on Monday at Noon! The ability to understand decision-making and to predict actual behavior today is advancing rapidly, and much of it is coming out of qualitative research. On this Monday, Nov. 14 at 12:00 EST, I’ll be participating in a virtual roundtable discussion as part of The Evolve […]

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What Can Researchers Learn From Yet Another Major Polling Fail (Text Analytics PollingTM ) Whatever your politics, I think you’ll agree that Tuesday’s election results were stunning. What is now being called an historic upset victory for Donald Trump apparently came as a complete shock to both of the campaigns, the media and, not least, the […]

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