Tag Archives: longitudinal analysis

Peaks and Valleys or Critical Moments Analysis Text Analytics Tips by Gosia    How can you gain interesting insights just from looking at descriptive charts based on your data? Select a key metric of interest like Overall Satisfaction (scale 1-5) and using a text analytics software allowing you to plot text data as well as […]

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Text analysis answers: Is the Quran really more violent than the Bible? (Part 2 of 3) by Tom H. C. Anderson Part II: Emotional Analysis Reveals Bible is “Angriest” In my previous post, I discussed our potentially hazardous plan to perform a comparative analysis using an advanced data mining platform—OdinText—across three of the most important […]

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OdinText SaaS Founder Tom H. C. Anderson is on a mission to educate market researchers about text analytics  [Interview Reposted from Greenbook] Judging from the growth of interest in text analytics tracked in GRIT each year, those not using text analytics in market research will soon be a minority. But still, is text analytics for everyone? […]

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Stop Chasing the Big Data; Mid Data makes more sense After attending the American Marketing Association’s first conference on Big Data this week, I’m even more convinced of what I already suspected from speaking to hundreds of Fortune 1000 marketers the last couple of years. Extremely few are working with anything approaching what would be […]

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