Tag Archives: KPI

Get a complete picture of your data: The ‘Top-Down and Bottom-Up Approach’ At OdinText we’ve found that the best way to identify all key drivers in any analysis really, especially in customer experience management (including but not limited to KPI’s such as OSAT, Net Promoter Score, Likelihood to Return or other real behavior) is through a dual […]

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6 lessons for CIOs and CMOs who are new to text analytics (Free White Paper) Unstructured data is the most prevalent form of information on the planet. It also underpins much of our communication. It exists in our e-mails, surveys, social media accounts, call center logs, etc. With a strong text analytics strategy in place, […]

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Text Analytics remains an opportunity for those wishing to gain an information advantage [Note: This is an ongoing series of interviews on analytics ahead of the Useful Business Analytics Summit. Feel free to check out the rest of the interviews beginning here]   My favorite topic of any analytics conference is of course the mining […]

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A tweet, a transaction, an email or a phone call – Do you have a preference? [Note: This is an ongoing series of interviews on analytics ahead of the Useful Business Analytics Summit. Feel free to check out the rest of the interviews beginning here] I thought this was an important question, and one I […]

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