Tag Archives: IIEX

GreenBook Interview Covers Partnering, AI/Machine Learning and the Latest Insights Applications for Text Analytics “We should be less worried about each other and more worried about the potential new entrants to this industry.” That’s what I told GreenBook Blog Editor & Chief Leonard Murphy in an interview recently when he asked me about the trend […]

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6 Tips From – Insights Innovation Exchange (IIEX) Chicago 2016   Next week in Chicago I’ll be participating in two events: the IIEX Forums and IIEX IMD (Insights Marketing Day). I’ll cover IMD at the end of this post, but I wanted to first discuss the IIEX Forums. The IIEX Forums Nov 14-15th are dedicated […]

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Marketing Text Analytics and Other Research I speak at several conferences each year together with other colleagues on how and when to best employ text analytics and other research methodologies. But one thing that almost no one talks about is how to market research software or services. It’s always been a bit ironic that marketing researchers […]

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Artificial Intelligence, Mixed Data Analytics and Passive Listening Capture Minds – 2016 Insight Innovation Exchange I’m just back from the IIEX conference in Atlanta, where OdinText competed in the Insight Innovation Competition. Although I was disappointed that we didn’t win, I’m pleased to report that the judges told me we placed a very close second. […]

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OdinText Presentations at 2016 Insight Innovation Exchange I’m looking forward to the Insight Innovation Exchange (IIEX) in Atlanta this coming week. In just a few years it’s become one of the best marketing research trade events and probably my favorite when it comes to meeting those interested in Next Generation Market Research. If you’re attending […]

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Survey Takers Average Two Panel Memberships and Name Names Who exactly is taking your survey? It’s an important question beyond the obvious reasons and odds are your screener isn’t providing all of the answers. Today’s blog post will be the first in a series previewing some key findings from a new study exploring the characteristics […]

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Take 7 Seconds to Support the OdinText Mission: Help Make Data Science Accessible! I’m excited to announce that OdinText will participate in the IIEX2016 Insight Innovation Competition! The competition celebrates innovation in market research and provides a platform for young companies and startups to showcase truly novel products and services with the potential to transform […]

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When Text Analytics is Your Brand What I learned about personal branding at IIEX Coming back from Insight Innovation Exchange (IIEX) this week in Atlanta and thought I’d blog briefly about the two panel sessions on Personal/Digital Branding in which I participated.   Text Analytics My main reason for attending IIEX was actually to give […]

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Tom H. C. Anderson on Next Generation Text Analytics (Interview Re-Posted from Insight Innovation Exchange IIEX2015) What are you going to be talking about at IIeX? THCA: Next Generation Text Analytics of course! Over the past year we’ve seen so many interesting uses of our text analytics software OdinText (http://odintext.com). I’m just hoping to share a […]

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OdinText SaaS Founder Tom H. C. Anderson is on a mission to educate market researchers about text analytics  [Interview Reposted from Greenbook] Judging from the growth of interest in text analytics tracked in GRIT each year, those not using text analytics in market research will soon be a minority. But still, is text analytics for everyone? […]

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The Great Methodology Debate – IIEX2014 At the Insights Innovation Exchange in Atlanta this June, OdinText Founder, Tom H. C. Anderson took part in a methodology debate with thought leaders in specific areas of ‘Next Gen Market Research’. We believe that Text Analytics is important not just because of its implications within market research or […]

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Text Analytics and Insight Innovation

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June 26th, 2014

What’s Next for Text Analytics and Marketing Research? Last week at Insight Innovation Exchange in Atlanta, Ben Smithee CEO of Spych Market Analytics interviewed Anderson Analytics – OdinText founder Tom H. C. Anderson on the status of text analytics and next generation market research in general. Check back again soon as we post the video […]

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Text Analytics VS. Social Media Monitoring VS. MROC’s VS. Mobile Many of you are probably already planning on attending IIEX (Insight Innovation Exchange) in Atlanta June 16th. I’ve spoken at their previous events and talked to many attendees who liked the excitement and ability to explore many of the new techniques vying for attention in […]

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Text Analytics Software