Tag Archives: IIEX

6 Tips From – Insights Innovation Exchange (IIEX) Chicago 2016   Next week in Chicago I’ll be participating in two events: the IIEX Forums and IIEX IMD (Insights Marketing Day). I’ll cover IMD at the end of this post, but I wanted to first discuss the IIEX Forums. The IIEX Forums Nov 14-15th are dedicated […]

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Marketing Text Analytics and Other Research I speak at several conferences each year together with other colleagues on how and when to best employ text analytics and other research methodologies. But one thing that almost no one talks about is how to market research software or services. It’s always been a bit ironic that marketing researchers […]

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Artificial Intelligence, Mixed Data Analytics and Passive Listening Capture Minds – 2016 Insight Innovation Exchange I’m just back from the IIEX conference in Atlanta, where OdinText competed in the Insight Innovation Competition. Although I was disappointed that we didn’t win, I’m pleased to report that the judges told me we placed a very close second. […]

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OdinText Presentations at 2016 Insight Innovation Exchange I’m looking forward to the Insight Innovation Exchange (IIEX) in Atlanta this coming week. In just a few years it’s become one of the best marketing research trade events and probably my favorite when it comes to meeting those interested in Next Generation Market Research. If you’re attending […]

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