Tag Archives: Gosia

What does the co-occurrence graph tell you?– Text Analytics Tips by Gosia The co-occurrence graph in OdinText may look simple at first sight but it is in fact a very complex visualization. Based on an example we are going to show you how to read and interpret this graph. See the attached screenshots of a single […]

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What do satisfied versus dissatisfied customers talk about? – Group Comparison Example – Text Analytics Tips by Gosia In this post we are going to discuss one of the first questions most researchers tend to explore using OdinText: what do satisfied versus dissatisfied customers talk about?

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Why you should not code text data by hand: Benefits of automated and user-guided automated coding – Text Analytics Tips by Gosia Most researchers know very well that the coding of text data manually (using human coders who read the text and mark different codes) is very expensive both in terms of time that coders need to […]

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Beyond Sentiment – What are emotions and why are they useful to analyze?– Text Analytics Tips by Gosia Emotions – Revealing What Really Matters Emotions are short-term intensive and subjective feelings directed at something or someone (e.g., fear, joy, sadness). They are different from moods, which last longer, but can be based on the same general […]

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