Tag Archives: content analysis

3 Ways You Can Improve Your Lost Customer Analysis Preventing Customer Churn with Text Analytics Lapsed Customers, Customer Churn, Customer Attrition, Customer Defection, Lost Customers, Non-Renewals, whatever you call them this kind of customer research is becoming more relevant everywhere, and we are seeing more and more companies turning to text analytics in order to […]

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Beyond Sentiment – What are emotions and why are they useful to analyze?– Text Analytics Tips by Gosia Emotions – Revealing What Really Matters Emotions are short-term intensive and subjective feelings directed at something or someone (e.g., fear, joy, sadness). They are different from moods, which last longer, but can be based on the same general […]

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Text Analytics Tips: Is the Quran really more violent than the Bible? by Tom H. C. Anderson Part I: The Project With the proliferation of terrorism connected to Islamic fundamentalism in the late-20th and early 21st centuries, the question of whether or not there is something inherently violent about Islam has become the subject of […]

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Text Analytics Tips, with your Hosts Tom & Gosia: Introductory Post Today, we’re blogging to let you know about a new series of posts starting in January 2016 called ‘Text Analytics Tips’. This will be an ongoing series and our main goal is to help marketers understand text analytics better. We realize Text Analytics is […]

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