Tag Archives: consumer insight

An OdinText User Story – Text Analytics Tips Guest Post (AI Meets VOC) Today on the blog we have another first in a soon to be ongoing series. We’re inviting OdinText users to participate more on the Text Analytics Tips blog. Today we have Kelsy Saulsbury guest blogging. Kelsy is a relatively new user of […]

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Text Analytics Poll™ Shows What We’d Like Instead of Presidents Day It’s been less than a week since our Valentine’s Day poll unearthed what people dislike most about their sweethearts, and already another holiday is upon us! Though apparently for most of us it’s not much of a holiday at all; well over half of […]

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What does the co-occurrence graph tell you?– Text Analytics Tips by Gosia The co-occurrence graph in OdinText may look simple at first sight but it is in fact a very complex visualization. Based on an example we are going to show you how to read and interpret this graph. See the attached screenshots of a single […]

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Marketing Research Confessions Part II – Researchers Say Open-Ends Are Critical! My last post focused on the alarmingly high number of marketing researchers (~30%) who, as a matter of policy, either do not include a section for respondent comments (a.k.a. “open-ended” questions) in their surveys or who field surveys with a comment section but discard […]

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One-Third of Researchers Think Survey Ratings Are All They Need You’d be hard-pressed to find anyone who doesn’t think customer feedback matters, but it seems an alarming number of researchers don’t believe they really need to hear what people have to say!   In fact, almost a third of market researchers we recently polled either […]

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What do satisfied versus dissatisfied customers talk about? – Group Comparison Example – Text Analytics Tips by Gosia In this post we are going to discuss one of the first questions most researchers tend to explore using OdinText: what do satisfied versus dissatisfied customers talk about?

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3 Ways You Can Improve Your Lost Customer Analysis Preventing Customer Churn with Text Analytics Lapsed Customers, Customer Churn, Customer Attrition, Customer Defection, Lost Customers, Non-Renewals, whatever you call them this kind of customer research is becoming more relevant everywhere, and we are seeing more and more companies turning to text analytics in order to […]

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Survey Takers Average Two Panel Memberships and Name Names Who exactly is taking your survey? It’s an important question beyond the obvious reasons and odds are your screener isn’t providing all of the answers. Today’s blog post will be the first in a series previewing some key findings from a new study exploring the characteristics […]

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Take 7 Seconds to Support the OdinText Mission: Help Make Data Science Accessible! I’m excited to announce that OdinText will participate in the IIEX2016 Insight Innovation Competition! The competition celebrates innovation in market research and provides a platform for young companies and startups to showcase truly novel products and services with the potential to transform […]

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Beyond Sentiment – What are emotions and why are they useful to analyze?– Text Analytics Tips by Gosia Emotions – Revealing What Really Matters Emotions are short-term intensive and subjective feelings directed at something or someone (e.g., fear, joy, sadness). They are different from moods, which last longer, but can be based on the same general […]

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A Note of Reflection on Text Analytics and Thanks to the Marketing Research Industry Just posting  a short video today to celebrate our recent awards in an industry that has always been so near and dear to OdinText (and Anderson Analytics before that). If you would’ve told me 25 years ago when I began my […]

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Goodbye to Attensity, an early text analytics pioneer Fellow text analytics colleagues, I wanted to direct your attention to some industry news that broke today. It appears that Attensity—an OdinText competitor and a long time name in the text analytics software space—is selling its IP assets to InContact, a provider of call center solutions. (Read […]

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American Marketing Association Honors OdinText Next Generation Text Analytics for Significant Contribution to Consumer Insights Field Greetings friends, I’m blogging from the American Marketing Association’s Analytics with Purpose Conference in Scottsdale, AZ with some exciting news… The AMA has just awarded OdinText the 2016 Lavidge Prize for Global Marketing Research! The Lavidge Prize honors a […]

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AMA Honors Cloud-Based Text Analytics Software Provider OdinText for Making Data Science Accessible to Marketers OdinText Inc., developer of the Next Generation Text Analytics SaaS (software-as-a-service) platform of the same name, today was named winner of the American Marketing Association’s  2016 Robert J. Lavidge Global Marketing Research Prize for innovation in the field. The Lavidge […]

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Attensity Clarabridge Text Analytics Software Comparison – The Printing Press Still Prints, But Who Would Want To? I’m always a bit reluctant to talk about competitors because I don’t want to disparage anyone, but people often ask me: what differentiates OdinText from your two big, well-known text analytics software competitors, Attensity and Clarabridge? A RULE-BASED APPROACH […]

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Text Analytics Tips, with your Hosts Tom & Gosia: Introductory Post Today, we’re blogging to let you know about a new series of posts starting in January 2016 called ‘Text Analytics Tips’. This will be an ongoing series and our main goal is to help marketers understand text analytics better. We realize Text Analytics is […]

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Analytics and Data Science in Consumer Insights In case you missed yesterday’s screencast discussion on text analytics, big data and market research with OdinText CEO Tom H. C. Anderson and Paul Kirch of Boss Academy. Please excuse the video quality at some points due to connection issues, but sound quality is pretty good.     […]

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Congratulations to this years’ NGMR Award Winners!   Today at The Marketing Research Event (TMRE) in Orlando Florida the winners of this years’ Next Generation Market Research Awards were announced. In the Concept Deployment category this years’ award goes to: Hall & Partners for their Research Hub As noted by NGMR Judge, Mike Gadd of […]

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When Text Analytics is Your Brand What I learned about personal branding at IIEX Coming back from Insight Innovation Exchange (IIEX) this week in Atlanta and thought I’d blog briefly about the two panel sessions on Personal/Digital Branding in which I participated.   Text Analytics My main reason for attending IIEX was actually to give […]

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OdinText SaaS Founder Tom H. C. Anderson is on a mission to educate market researchers about text analytics  [Interview Reposted from Greenbook] Judging from the growth of interest in text analytics tracked in GRIT each year, those not using text analytics in market research will soon be a minority. But still, is text analytics for everyone? […]

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