Tag Archives: coding / programming

Marketing Research Confessions Part II – Researchers Say Open-Ends Are Critical! My last post focused on the alarmingly high number of marketing researchers (~30%) who, as a matter of policy, either do not include a section for respondent comments (a.k.a. “open-ended” questions) in their surveys or who field surveys with a comment section but discard […]

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One-Third of Researchers Think Survey Ratings Are All They Need You’d be hard-pressed to find anyone who doesn’t think customer feedback matters, but it seems an alarming number of researchers don’t believe they really need to hear what people have to say!   In fact, almost a third of market researchers we recently polled either […]

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Why you should not code text data by hand: Benefits of automated and user-guided automated coding – Text Analytics Tips by Gosia Most researchers know very well that the coding of text data manually (using human coders who read the text and mark different codes) is very expensive both in terms of time that coders need to […]

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