Tag Archives: branding

Get a complete picture of your data: The ‘Top-Down and Bottom-Up Approach’ At OdinText we’ve found that the best way to identify all key drivers in any analysis really, especially in customer experience management (including but not limited to KPI’s such as OSAT, Net Promoter Score, Likelihood to Return or other real behavior) is through a dual […]

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Ford = Donald Trump and Adidas = Bernie Sanders! Text Analysis of 500 Brands by Political Affiliation – by Tom H. C. Anderson (Final part of this week’s Brand Analytics post) During the last two days we’ve analyzed a very simple open-ended/comment survey question, namely “Q. When you think of brand names, what company’s product […]

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Text Analytics Tips: Branding Analytics – 500 Major Brands and Gender- by Tom H. C. Anderson (Continuation from yesterday’s Brand Analytics post) Thank you everyone who contacted us for more information about OdinText yesterday. As a result, I’ve decided to dig into the same branding question a bit deeper taking a look at one or […]

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Text Analytics Tips Answers, How Old Is Your Brand? – Using OdinText on Brand Mention Type Comment Data By Tom H. C. Anderson [METHODOLOGICAL NOTES (If you’re not a researcher feel free to skip down to ‘Brands & Age’ section below): In our first official Text Analytics Tips I’ve started with exploring one of the […]

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