Tag Archives: big data

In a world focused on the value of Big Data, it’s important to realize that Small Data is meaningful, too, and worth analyzing to gain understanding. Let me show you with a personal example. If you’re a regular reader of the OdinText blog, you probably know that our company President, Tom Anderson, writes about performing […]

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Text Analytics Tips, with your Hosts Tom & Gosia: Introductory Post Today, we’re blogging to let you know about a new series of posts starting in January 2016 called ‘Text Analytics Tips’. This will be an ongoing series and our main goal is to help marketers understand text analytics better. We realize Text Analytics is […]

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Analytics and Data Science in Consumer Insights In case you missed yesterday’s screencast discussion on text analytics, big data and market research with OdinText CEO Tom H. C. Anderson and Paul Kirch of Boss Academy. Please excuse the video quality at some points due to connection issues, but sound quality is pretty good.     […]

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Four Big Data and Text Analytics Myths Debunked [Visit Forbes.com for more detailed article] There are a lot of myths out there surrounding next generation research techniques around data from small to big. Text analytics, if done correctly, can offer insights into problems from a new more encompassing and accurate perspective. OdinText CEO, Tom H. […]

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