Tag Archives: artificial intelligence

Beware These Buzzwords! The Truth About “Machine Learning” and “Artificial Intelligence” Machine learning, artificial intelligence, deep learning… Unless you’ve been living under a rock, chances are you’ve heard these terms before. Indeed, they seem to have become a must for market researchers. Unfortunately, so many precise terms have never meant so little! For computer scientists […]

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Insight Association’s Inaugural CEO Summit: Future Tied to Collaboration and Technology Writing this at the Miami Airport as I’ve just finished up a great 3 day meeting of the minds at the new Insights Association’s first official event, the Marketing Research CEO Summit. Though this event was formerly part of the Marketing Research Association (MRA), […]

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The Movie “Arrival,” Text Analytics and Machine Translation When I speak with prospective OdinText users who’ve been exposed to other text analytics software providers, I find they tend to mention and ask about things like POS tagging, taxonomies, ontologies, etc. These terms come from linguistics, the discipline upon which many of the text analytics software […]

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Text Analytics May Not Be For You If you’re in market research and aren’t at least exploring text analysis software, you’re part of a shrinking minority. But you probably know this already, if only from the preponderance of conference presentations, blogs and trade articles on the topic. Yes, text analytics are all the rage these […]

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Text Analytics Software