Tag Archives: advertising effectiveness

Marketing Text Analytics and Other Research I speak at several conferences each year together with other colleagues on how and when to best employ text analytics and other research methodologies. But one thing that almost no one talks about is how to market research software or services. It’s always been a bit ironic that marketing researchers […]

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Ford = Donald Trump and Adidas = Bernie Sanders! Text Analysis of 500 Brands by Political Affiliation – by Tom H. C. Anderson (Final part of this week’s Brand Analytics post) During the last two days we’ve analyzed a very simple open-ended/comment survey question, namely “Q. When you think of brand names, what company’s product […]

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Text Analytics Tips Answers, How Old Is Your Brand? – Using OdinText on Brand Mention Type Comment Data By Tom H. C. Anderson [METHODOLOGICAL NOTES (If you’re not a researcher feel free to skip down to ‘Brands & Age’ section below): In our first official Text Analytics Tips I’ve started with exploring one of the […]

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