Shop Talk on Research Trends: Our Interview with the Industry’s Top Pundit!
GreenBook Interview Covers Partnering, AI/Machine Learning and the Latest Insights Applications for Text Analytics
“We should be less worried about each other and more worried about the potential new entrants to this industry.”
That’s what I told GreenBook Blog Editor & Chief Leonard Murphy in an interview recently when he asked me about the trend toward partnering and collaboration between research providers.
It’s not often that one gets to talk shop at length with the industry’s top pundit, so Tim Lynch and I were delighted when Lenny invited us for a frank and broad-based discussion that covered some important ground, including:
- Why partnering and collaboration among research companies is becoming a critically important factor in today’s marketplace;
- What the buzz around AI and machine learning is really about and what researchers need to know;
- How text analytics are being deployed in powerful and novel ways to produce insights that either were not accessible or couldn’t be obtained practically in the past.
Check out Lenny’s post about it here and have a look at the interview below:
Special thanks again to Lenny Murphy for a great interview and for your efforts to keep us all informed and to help us get better at what we do!
P.S. Want to know more about anything we covered in the interview? Contact us here.
About Tom H. C. Anderson
Tom H. C. Anderson is the founder and managing partner of OdinText, a venture-backed firm based in Stamford, CT whose eponymous, patented SAS platform is used by Fortune 500 companies like Disney, Coca-Cola and Shell Oil to mine insights from complex, unstructured and mixed data. A recognized authority and pioneer in the field of text analytics with more than two decades of experience in market research, Anderson is the recipient of numerous awards for innovation from industry associations such as CASRO, ESOMAR and the ARF. He was named one of the “Four under 40” market research leaders by the American Marketing Association in 2010. He tweets under the handle @tomhcanderson.