Shell Oil Wins Text Analytics Award
“Client Market Researcher of the Year Awards,“ by RBDR (Research Business Report)
The inaugural winner of RBDR’s Client of the Year Award for Excellence in Text Analytics is Jiffy Lube at Shell Oil Co. with their innovative use of OdinText.
“Shell won the award specifically for their continued ability to use text analytics to learn how to offer better products and services, as well as for their generosity in sharing select customer satisfaction research best practices with the greater market research community and, finally, for continuously application and making sure findings are fed back into the management and measurement process. “ (RBR Feb 2015 issue)
Congratulations Shell Oil and Jiffy Lube!
[Pictured above with award, Amy Raihill – Global Insights Manager, Shell Oil Company. Request more info or case study here.]