Anderson Analytics’ OdinText Announces Patent for Powerful New Text Analytics Process   Anderson Analytics today announced the granting of Patent No. 8,473,498 by the United States Patent and Trademark Office (USTPO) for the new powerful Natural Language Text Analytics process utilized in their OdinText software. The approach leverages contextual data and provides a process for […]

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Text Analytics with Six Sigma

Tom H. C. Anderson
May 9th, 2013

Q&A, SAS 2013, and PayPal combines SixSigma with Text Analytcis Just posting today briefly to mention a few things. First, on Seth Grimes’ new blog, Breakthrough Analysis, he recently asked me a couple of questions about OdinText/Text Analytics and Big Data in general. The title ‘Think Mid Data, and Triangulate’ may be a little misleading […]

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Stop Apologizing for the Size of Your Data! This morning I was pleasantly surprised to hear that I had been included in the list of the 100 Most Influential in Big Data by Big Data Republic. It was an honor to be part of such an interesting group. Several respected analytics colleagues were also on […]

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Is Social Media Worthy of Text Analytics?

Tom H. C. Anderson
April 8th, 2013
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Coke Says No Boost from Social Buzz – Should You Care? Guess what, “Coca-Cola recently learned that Social Buzz doesn’t correlate with it’s short term sales”. No Kidding – this shouldn’t really be a surprise to anyone, yet the value of both social media and social media monitoring is being debated as a result of […]

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Text Analytics World Interview

Tom H. C. Anderson
April 2nd, 2013
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The Future Directions for Text Analytics [Text Analytics World Pre Conference Interview with Tom H. C. Anderson, CEO of Anderson Analytics – OdinText and Jeremy Bentley CEO, Smart Logic. April 2, 2013 Q&A Reposted with permission from Text Analytics World] We asked two leading text analytics experts, Tom Anderson of Anderson Analytics – Odin Text and […]

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Ginny Valentine Research Award

Tom H. C. Anderson
March 20th, 2013

OdinText – Anderson Analytics Founder Honored In conjunction with the Advertising Research Foundation’s annual 2013 Re:think conference on Tuesday, Tom H. C. Anderson, founder of Anderson Analytics and inventor of OdinText text analytics software was honored together with several other distinguished research colleagues at the GRIT/RFL Ginny Valentine Award Ceremony. Other winners included • Kristin […]

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The Absolutely Best Free Software

Tom H. C. Anderson
March 18th, 2013

And what it says about our profession There’s a question I hear quite often whether at industry conferences, on blogs, or in professional groups on LinkedIn. Researchers, both supplier and even client side, are asking each other for recommendations on free software. Yes, it seems it’s more often for “free” software, once in a while […]

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Stop Chasing the Big Data; Mid Data makes more sense After attending the American Marketing Association’s first conference on Big Data this week, I’m even more convinced of what I already suspected from speaking to hundreds of Fortune 1000 marketers the last couple of years. Extremely few are working with anything approaching what would be […]

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OdinText Analytics Vikings 2013 Champions!

Tom H. C. Anderson
February 27th, 2013
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Congratulations on last night’s game guys – Anderson Analytics’ OdinText Vikings 2012 AND 2013 Winter Hockey Champions – Back to Back!

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Text Analytics at the AMA Science Fair

Tom H. C. Anderson
February 26th, 2013
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Big Data Experts on Hand for Q&A A bit last minute I know, but wanted to let Next Gen researchers out on the West Coast know about the American Marketing Association’s event next week in San Diego. It’s called Analytics with Purpose: The Human Edge of Big Data and what’s unique about this event is […]

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Anderson Analytics’ OdinText Vikings Win

Tom H. C. Anderson
February 25th, 2013
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Congratulations to Anderson Analytics’ OdinText Vikings 6-1 Win in last night’s in semi finals game. It must be the new uniforms! 😉

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Anderson Analytics’ New Text Analytics Platform OdinText Positioned to Challenge Status Quo Anderson Analytics’ OdinText was named as a key challenger to competitors IBM, SAS, Clarabridge and Attensity last week in both the ‘Go to Market Strength’ and ‘Customer Experience Strength’ Quadrants of the 2013 Text Analytics Victory Index Report. The Customer Experience Strength category […]

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Is Big Data for Market Research?

Tom H. C. Anderson
November 27th, 2012

NGMR Software and Forward Looking MR Clients can make it happen in 2013! There’s lots of talk about Marketing Research professionals missing the boat on Big Data. I’m more optimistic in this area – Why? Marketing research professionals who typically do customer segmentation work, even if it’s typically on smaller data sets (1500-4000 records) have […]

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In Depth: Making text – and big data – analytics a default business solution [Republished from Text Analytics News]  We recently caught up with two text analytics experts ahead of our Text Analytics Summit in San Francisco to get their thoughts on the growing commercial importance of text and big data analytics, and where the next […]

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What NASA and OdinText Have in Common

Tom H. C. Anderson
October 30th, 2012
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Word Clouds Don’t Fly at NASA Either This year I participated on the closing panel at the Text Analytics Summit in Boston. The most interesting presentation at the event was one given by NASA’s Ashok Srivastava on how they are using text analytics to make air travel safer in the US, and in fact around […]

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Importance of Sentiment Analysis in Marketing Research Domain It’s exciting to see more market researchers starting to leverage text analytics including sentiment analysis. My friend Seth Grimes has been a source of information and inspiration to many of us working in text analytics since the outset and ahead of his annual event, the Sentiment Analysis […]

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Text Analysis Explains Why Obama Wins Debates

Tom H. C. Anderson
October 23rd, 2012

Scientific Text Analysis of 2012 Debates Explains why Obama’s Style May have Out-performed Romney’s Following up on this weekend’s analysis of the first two presidential debates we added yesterday’s final debate to the analysis. General consensus among viewers and pundits alike seems to be that Romney performed better than expected in the first debate, and […]

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Text Analysis of 2012 Presidential Debates

Tom H. C. Anderson
October 21st, 2012
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Obama more certain and positive – Romney more negative and direct Lately there’s been a craze in analyzing 140 character Tweets to make all sorts of inferences in regard to everything from brand affinity to political opinion. While I’m generally of the position that the best return on investment of text analytics is on large […]

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OdinText Analytics Vikings

Tom H. C. Anderson
October 17th, 2012
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The hockey team thinks Odin’s Vikings (after our text analytics software) is cooler than Team Anderson Analytics. So considering new home Jersey’s which will feature OdinText icon rather than Anderson Analytic’s logos’ decision tree nodes. This may be foretelling of our future business focus as well… So for anyone who happens to stop by our […]

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Text Analytics World 2012

Tom H. C. Anderson
October 3rd, 2012

The Future of Text Analytics I look forward to participating in the closing panel on the future of text analytics at Text Analytics World in Boston tomorrow afternoon (agenda here). This year Text Analytics world dove tailed with Predictive Analytics World event so should be a nice quantitative group. Please come up and say hello […]

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