Jiffy Lube OdinText Analytics Interview   The Institute for International Research (IIR), just published this Youtube interview with Shell Oil’s Amy Raihill and Anderson Analytics’ Tom H. C Anderson. The two co-presented on how Jiffy Lube has benefitted from using the OdinText text analytics software platform in their Customer Experience Management (CEM) program.     […]

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The Secret About Innovation

Tom H. C. Anderson
January 13th, 2014

[Re-posted from the Next Gen Market Research blog at www.tomhcanderson.com] “Too Much Innovation”, is there a word for it? In the software industry there sort of is, it’s a bad word, and it’s called “Vaporware“. Unfortunately, I’m not sure there is a similar word for new market research methodologies, if there is please let me know. […]

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[Re-posted from the Next Gen Market Research blog at www.tomhcanderson.com] If you could follow just one person on Twitter who would it be?   A lot has been written lately about the importance of data and analytics in real-time. Often during talks with new customers of our text analytics platform OdinText the question comes up about […]

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My Thoughts on the Google Glass Explorer Program [Re-posted from the Next Gen Market Research blog at www.tomhcanderson.com] Back in October I received a Google Glass invitation, and on Nov 6th Google told me I could either have them mailed or come in and pick them up at their NYC location. I opted for the […]

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Predicting the Future of Text Analytics

Tom H. C. Anderson
November 13th, 2013
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Yesterday in his Research Business Report Bob Lederer commented on a recent interview I did in The Predictive Analytics Times in conjunction with their Text Analytics World conference (Video below at ~1:34 mark).     You can access the full interview here.   I’m curious if you agree with me? I know a lot of […]

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PODCAST: How Disney Uses OdinText Analytics

Tom H. C. Anderson
November 6th, 2013
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  We’re excited to be presenting again at the American Marketing Association’s second annual “Analytics with Purpose” (Big Data) conference. This year we’ll be co-presenting a very interesting case together with our client at Disney on how they are leveraging OdinText analytics software to solve some of the problems inherent in survey data. To get […]

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Today It’s Even Easier to Gain an Information Advantage!

Tom H. C. Anderson
October 11th, 2013
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Wishing you a wonderful:   Columbus Day (Oct. 14) & Leif Erikson Day (Oct. 9)!   Your friends at Anderson Analytics, developers of OdinText.     Today it’s easier to Gain the Information Advantage. Request a demo of next generation text analytics software OdinText today

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Anderson Analytics’ OdinText Announces Patent for Powerful New Text Analytics Process   Anderson Analytics today announced the granting of Patent No. 8,473,498 by the United States Patent and Trademark Office (USTPO) for the new powerful Natural Language Text Analytics process utilized in their OdinText software. The approach leverages contextual data and provides a process for […]

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Text Analytics with Six Sigma

Tom H. C. Anderson
May 9th, 2013

Q&A, SAS 2013, and PayPal combines SixSigma with Text Analytcis Just posting today briefly to mention a few things. First, on Seth Grimes’ new blog, Breakthrough Analysis, he recently asked me a couple of questions about OdinText/Text Analytics and Big Data in general. The title ‘Think Mid Data, and Triangulate’ may be a little misleading […]

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Stop Apologizing for the Size of Your Data! This morning I was pleasantly surprised to hear that I had been included in the list of the 100 Most Influential in Big Data by Big Data Republic. It was an honor to be part of such an interesting group. Several respected analytics colleagues were also on […]

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Is Social Media Worthy of Text Analytics?

Tom H. C. Anderson
April 8th, 2013
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Coke Says No Boost from Social Buzz – Should You Care? Guess what, “Coca-Cola recently learned that Social Buzz doesn’t correlate with it’s short term sales”. No Kidding – this shouldn’t really be a surprise to anyone, yet the value of both social media and social media monitoring is being debated as a result of […]

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Text Analytics World Interview

Tom H. C. Anderson
April 2nd, 2013
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The Future Directions for Text Analytics [Text Analytics World Pre Conference Interview with Tom H. C. Anderson, CEO of Anderson Analytics – OdinText and Jeremy Bentley CEO, Smart Logic. April 2, 2013 Q&A Reposted with permission from Text Analytics World] We asked two leading text analytics experts, Tom Anderson of Anderson Analytics – Odin Text and […]

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Ginny Valentine Research Award

Tom H. C. Anderson
March 20th, 2013

OdinText – Anderson Analytics Founder Honored In conjunction with the Advertising Research Foundation’s annual 2013 Re:think conference on Tuesday, Tom H. C. Anderson, founder of Anderson Analytics and inventor of OdinText text analytics software was honored together with several other distinguished research colleagues at the GRIT/RFL Ginny Valentine Award Ceremony. Other winners included • Kristin […]

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The Absolutely Best Free Software

Tom H. C. Anderson
March 18th, 2013

And what it says about our profession There’s a question I hear quite often whether at industry conferences, on blogs, or in professional groups on LinkedIn. Researchers, both supplier and even client side, are asking each other for recommendations on free software. Yes, it seems it’s more often for “free” software, once in a while […]

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Stop Chasing the Big Data; Mid Data makes more sense After attending the American Marketing Association’s first conference on Big Data this week, I’m even more convinced of what I already suspected from speaking to hundreds of Fortune 1000 marketers the last couple of years. Extremely few are working with anything approaching what would be […]

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OdinText Analytics Vikings 2013 Champions!

Tom H. C. Anderson
February 27th, 2013
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Congratulations on last night’s game guys – Anderson Analytics’ OdinText Vikings 2012 AND 2013 Winter Hockey Champions – Back to Back!

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Text Analytics at the AMA Science Fair

Tom H. C. Anderson
February 26th, 2013
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Big Data Experts on Hand for Q&A A bit last minute I know, but wanted to let Next Gen researchers out on the West Coast know about the American Marketing Association’s event next week in San Diego. It’s called Analytics with Purpose: The Human Edge of Big Data and what’s unique about this event is […]

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Anderson Analytics’ OdinText Vikings Win

Tom H. C. Anderson
February 25th, 2013
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Congratulations to Anderson Analytics’ OdinText Vikings 6-1 Win in last night’s in semi finals game. It must be the new uniforms! 😉

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Anderson Analytics’ New Text Analytics Platform OdinText Positioned to Challenge Status Quo Anderson Analytics’ OdinText was named as a key challenger to competitors IBM, SAS, Clarabridge and Attensity last week in both the ‘Go to Market Strength’ and ‘Customer Experience Strength’ Quadrants of the 2013 Text Analytics Victory Index Report. The Customer Experience Strength category […]

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Is Big Data for Market Research?

Tom H. C. Anderson
November 27th, 2012

NGMR Software and Forward Looking MR Clients can make it happen in 2013! There’s lots of talk about Marketing Research professionals missing the boat on Big Data. I’m more optimistic in this area – Why? Marketing research professionals who typically do customer segmentation work, even if it’s typically on smaller data sets (1500-4000 records) have […]

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