The Text Analytics Opportunity

Tom H. C. Anderson
May 13th, 2014
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Text Analytics remains an opportunity for those wishing to gain an information advantage [Note: This is an ongoing series of interviews on analytics ahead of the Useful Business Analytics Summit. Feel free to check out the rest of the interviews beginning here]   My favorite topic of any analytics conference is of course the mining […]

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Are All Data Created Equal?

Tom H. C. Anderson
May 12th, 2014
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A tweet, a transaction, an email or a phone call – Do you have a preference? [Note: This is an ongoing series of interviews on analytics ahead of the Useful Business Analytics Summit. Feel free to check out the rest of the interviews beginning here] I thought this was an important question, and one I […]

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Top 10 Big Data Analytics Tips

Tom H. C. Anderson
May 11th, 2014

As part of the interview series leading up to the Useful Business Analytics Summit today we post the Top 10 Tips from our analytics experts. Whether you are data mine more structured data, or like myself more often work with unstructured or mixed data using text analytics, I think you’ll agree that the following 10 […]

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Analytics – Keeping Up to Date

Tom H. C. Anderson
May 8th, 2014

Today I asked a few of the Useful Business Analytics Summit speakers how they keep up to date in their fields. Q. WHAT SOURCES DO YOU FIND MOST USEFUL IN KEEPING UP TO DATE IN YOUR FIELD/ANALYTICS? The answers range from the more common and expected such as conferences, blogs and books to the somewhat more […]

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I’ve been asked more than once, even by some of my more social media savvy Facebook friends why I use Foursquare. “What’s the point?!” they say. Well other than the more obvious benefits which include receiving the occasional promotional discounts I also occasionally do it as part of my personal Big Data diligence. At some […]

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What We’ve Got All Wrong About Big Data

Tom H. C. Anderson
May 7th, 2014
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Analytics Experts on Big Data Misconceptions: Big Data isn’t difficult, it isn’t expensive, but it does require thinking!   As mentioned yesterday, in preparation for the Useful Business Analytics Summit, so that fellow attendees will know more about each other and the event I’ll be posting a series of questions related to analytics here on […]

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Useful Business Analytics Summit

Tom H. C. Anderson
May 6th, 2014

Interested in hearing how to make analytics more useful for your clients? I certainly am, and that’s why OdinText will sponsor this year’s Useful Business Analytics Summit in Boston, June 10-11. Perhaps what makes the event most unique is the promise that you won’t see one single salesy presentation – not even one of our […]

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 [Interview Reposted with Permission From Jeffrey Henning’s ResearhAccess] I recently had the opportunity to interview Tom H. C. Anderson, the founder of Anderson Analytics, about his ongoing application of text analytics to market research. Q: What’s the process for optimally using text analytics with survey verbatim responses? A: Well, that patented process is something that we’ve obviously […]

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Breakthrough Analysis: Text Analytics 2014

Tom H. C. Anderson
April 23rd, 2014

[The following interview is re-posted with Permission from Seth Grimes’ Breakthrough Analysis] I post a yearly look at the Text Analytics industry — technologies and market developments — from the provider perspective. This year’s is Text Analytics 2014. To gather background material for the article, and for my forth-coming report Text Analytics 2014: User Perspectives on Solutions […]

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[Re-posted from the Next Gen Market Research blog at www.tomhcanderson.com] Mac’s Everywhere but Why? I took this picture #ThroughGlass in one of the classes I guest lectured in at Columbia Business School today. Everywhere I looked I saw Apple. I counted in the next class as well, I’d say over 90% of the laptops were Apple. […]

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  [Re-posted from the Next Gen Market Research blog at www.tomhcanderson.com]   Just posting a quick note about the upcoming INFORMS conference in Boston next week, March 30 – April 1. It always surprises me how few market researchers are familiar with The Institute for Operations Research and the Management Sciences (INFORMS), since so much of […]

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The Future of Market Research

Tom H. C. Anderson
February 26th, 2014

[Re-posted from the Next Gen Market Research blog at www.tomhcanderson.com] Marketing Research is Changing – Human Psychology is Not! In order to separate the wheat from chaff in the market research industry – and industry which until recently changed at a painstakingly slow rate, but which now seems to be grasping at any ‘innovation’ straws no […]

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Analytics With a Purpose

Tom H. C. Anderson
February 25th, 2014

Text Analytics, Big Data, Mid Data, Small Data, Marketers, Researchers, Practitioners, and Academics! Just a friendly reminder that next week in San Diego is the American Marketing Associations second Analytics with a Purpose conference.   More info on the event is available here   Full disclosure, I am a member of the AMA’s Insights Council […]

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Congratulations Team Canada, Sweden and Finland! As you can tell we here at Anderson Analytics – OdinText are nearly as serious about our Hockey as we are about Text Analytics. That’s why we would like to take this opportunity to congratulate this year’s Olympic Hockey winners. All three teams proved that what is true in […]

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Text Analytics World 2014

Tom H. C. Anderson
February 20th, 2014

  We’re happy to once again be a sponsor of Text Analytics World. We’ve very much enjoyed the Boston MA events in the past. The upcoming event will be held this March 17-19 in San Francisco CA. Those of you interested in attending please feel free to use discount code ODIN2014 (15% off Registration). More […]

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Jiffy Lube OdinText Analytics Interview   The Institute for International Research (IIR), just published this Youtube interview with Shell Oil’s Amy Raihill and Anderson Analytics’ Tom H. C Anderson. The two co-presented on how Jiffy Lube has benefitted from using the OdinText text analytics software platform in their Customer Experience Management (CEM) program.     […]

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The Secret About Innovation

Tom H. C. Anderson
January 13th, 2014

[Re-posted from the Next Gen Market Research blog at www.tomhcanderson.com] “Too Much Innovation”, is there a word for it? In the software industry there sort of is, it’s a bad word, and it’s called “Vaporware“. Unfortunately, I’m not sure there is a similar word for new market research methodologies, if there is please let me know. […]

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[Re-posted from the Next Gen Market Research blog at www.tomhcanderson.com] If you could follow just one person on Twitter who would it be?   A lot has been written lately about the importance of data and analytics in real-time. Often during talks with new customers of our text analytics platform OdinText the question comes up about […]

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My Thoughts on the Google Glass Explorer Program [Re-posted from the Next Gen Market Research blog at www.tomhcanderson.com] Back in October I received a Google Glass invitation, and on Nov 6th Google told me I could either have them mailed or come in and pick them up at their NYC location. I opted for the […]

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Predicting the Future of Text Analytics

Tom H. C. Anderson
November 13th, 2013
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Yesterday in his Research Business Report Bob Lederer commented on a recent interview I did in The Predictive Analytics Times in conjunction with their Text Analytics World conference (Video below at ~1:34 mark).     You can access the full interview here.   I’m curious if you agree with me? I know a lot of […]

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