OdinText Voted #1 Most Innovative Market Research Company in North America and #4 Worldwide!

Tom H. C. Anderson
June 6th, 2017

GRIT Industry Survey Ranks OdinText #1 Most Innovative Market Research Services Provider in North America and #4 Worldwide, Up 32 Places to Become Fastest Rising Company!

I am thrilled to announce that the GreenBook Research Industry Trends (GRIT) Report just came out today and the industry has ranked OdinText the #1 most innovative research services provider in North America and the #4 most innovative research company in the world!

GRIT Top 5 Marketing Research Firms 2017

It’s only been one year since we first debuted on the list—and only two years since OdinText launched—and we’ve already jumped 32 spots, making us the fastest rising company on the list.

As a start-up, it’s a huge honor to appear alongside venerable research giants like Nielsen and Ipsos. We’ve come a long way in an incredibly short time, but to be ranked as the most innovative research provider in North America by members of the industry really raises the bar for us.

I’m so very grateful to our users and fans for voting for us, but honestly our research industry clients are the real innovators. We simply provide the tool; you make the magic happen. I’m frequently blown away by the creativity many of you bring to bear using OdinText to unearth insights in ways even I hadn’t thought of.

Thanks also to GreenBook Blog’s Editor-in-Chief and Publisher of GRIT Lenny Murphy for all of his hard work and for calling OdinText “a stand-out example of a technology-enabled solution based on established, applied research principles” and “definitely one to watch!” (Check out our press release for more details.)

Lastly, my congratulations to the other fantastic and innovative research providers named to the GRIT Top 50. All of the companies on this list are worth a close look, and some of the new up-and-comers may be top the list in coming years (check all 50 firms and the full report here).

Thanks again for your support and congratulations to the GRIT Top 50!

@TomHCAnderson

About Tom H. C. Anderson

Tom H. C. Anderson is the founder and managing partner of OdinText, a venture-backed firm based in Stamford, CT whose eponymous, patented SAS platform is used by Fortune 500 companies like Disney, Coca-Cola and Shell Oil to mine insights from complex, unstructured and mixed data. A recognized authority and pioneer in the field of text analytics with more than two decades of experience in market research, Anderson is the recipient of numerous awards for innovation from industry associations such as CASRO, ESOMAR and the ARF. He was named one of the “Four under 40” market research leaders by the American Marketing Association in 2010. He tweets under the handle @tomhcanderson.

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