How Did The Media Get It So Wrong?
And why your research may be just as inaccurate… (An OdinText Text Analytics PollTM )
[Missed ARF’s Post-Election Podcast? Watch the Free Video – Special Event Video Explores Election Poll Fail and Implications for Market Research]
I know many of you weren’t able to get into the ARF’s post-election podcast this week due to limited space, but now you can watch the video!
On Tuesday, I had the honor to participate along with a number of industry experts in a special ARF/Greenbook podcast event exploring why pollsters were unable to predict the outcome of the 2016 Presidential Election and the implications for those of us working in marketing and research.
The ARF has now released a free recording of the event complete with presentations and the panel session here.
Receive My Deck: New Insights Included!
I’ve previously blogged about research we conducted right before the election that indicated the Clinton campaign was in more trouble from a positioning standpoint than anyone realized.
My presentation took a deeper dive into those data with some additional insights I haven’t covered before and also analyzed some of the key weaknesses in conventional polling that may have accounted for the dramatic differences between projections and actual voter behavior.
You can watch my presentation in the video, if you would also like a copy of the deck you can request it via this link (just type “please send me the Election Analysis” in the comment box).
I cannot emphasize enough that the reasons for the miscalculations we saw in the polls are not much different from those we routinely see in the commercial/consumer sphere. There are lessons to be learned for anyone whose job entails understanding and predicting consumer behavior.
I hope you’ll watch the video and let me know what you think.
Ps. To learn more about how OdinText can help you bridge the gap between research and actual in-market behavior, contact us for info or a free demo using your own data!
Tom H. C. Anderson
OdinText is a patented SaaS (software-as-a-service) platform for advanced analytics. Fortune 500 companies such as Disney and Shell Oil use OdinText to mine insights from complex, unstructured text data. The technology is available through the venture-backed Stamford, CT firm of the same name founded by CEO Tom H. C. Anderson, a recognized authority and pioneer in the field of text analytics with more than two decades of experience in market research. Anderson is the recipient of numerous awards for innovation from industry associations such as ESOMAR, CASRO, the ARF and the American Marketing Association. He tweets under the handle @tomhcanderson.