Dashboards ARE NOT Analytics!
Dashboards whether for structured, and thanks to text analytics, even for unstructured data are quite popular today. It’s important however to realize that dashboards are not analytics!
If someone has set up metrics for you as a dashboards, you’d better make damned sure they were based on careful analysis of YOUR data. Standardized dashboards sold as one-size-fits all to companies are usually useless and dangerous.
ALWAYS do expert analysis FIRST!