Category Archives: User Stories

World-Renowned Hospitals Use OdinText to Listen to Valuable Employee Feedback and Prioritize Resources This year again, OdinText was honored to be voted among the Most Innovative Marketing Research Suppliers in the World (2018 Greenbook Research Industry Trends GRIT Report). As is custom, each of the Top Marketing Research Suppliers are invited to submit a case […]

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eBook of Case Studies From The 50 Most Innovative Firms in Marketing Research

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Editor’s note: Today’s post was contributed by Brandtrust, an OdinText client, as part of a new ongoing series from our users. We felt Brandtrust was an outstanding candidate for a use case because they already have a set of sophisticated, proprietary methodologies, which were made even more valuable by easily incorporating the OdinText platform. Case […]

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OdinText Discovers Job Satisfaction Drivers in Anonymous Employee Data Employee satisfaction surveys go by different names – “stakeholder satisfaction,” “360-degree surveys,” “employee engagement.” I blog a lot about the shortcomings of survey data and problems like respondent and data quality due to bad sample, long surveys, and poorly structured questions (which assumes the researcher already […]

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An OdinText User Story – Text Analytics Tips Guest Post (AI Meets VOC) Today on the blog we have another first in a soon to be ongoing series. We’re inviting OdinText users to participate more on the Text Analytics Tips blog. Today we have Kelsy Saulsbury guest blogging. Kelsy is a relatively new user of […]

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