Category Archives: Text Analytics

How many survey questions are needed? Yesterday’s Q&A with BRB prompted an interesting discussions on one of the research related LinkedIn groups I belong to. As a result today I have a semi hypothetical question I’d like to put out to the marketing research community. Let’s assume that a customer satisfaction survey has these four […]

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Text Analytics Q&A with RBR

Tom H. C. Anderson
July 14th, 2012

Tom H. C. Anderson of Anderson Analytics (OdinText) RBR Q&A Bob Lederer, Editor of Research Business Report asked me a few questions about OdinText and the state of text analytics today on his new vlog (Research Business DAILY Report). Apologies in advance for the audio/video sync. Social media monitoring aside, I do believe text analytics […]

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Looking at Text Analytics by Area of Expertise (Thoughts from Sentiment Analytics Symposium 2012) Sentiment Analysis is a terribly difficult problem. The problem is in defining the problem – the input is the problem – but you can’t avoid it, IT IS the future, and I’m very optimistic about it! Professor Bing Liu started off the […]

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Today’s Most Popular and Least Understood Research Tool Explained…Sort Of Those of you interested in the Next Gen Market Research area of Text Analytics may find this series on ‘Text Analytics for (Very Smart) Dummies’ of interest. IIR’s Marc Dresner, ahead of their Tech Driven Market Research Event has posed the question “what really is […]

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Text Analytics News Interview Text Analytics News posted a Q&A with myself and Seth Grimes on their blog. We were asked how we have seen the field develop and what we think is to come. While our answers to specific questions differed slightly, we we’re both very optimistic about the future. You can read the […]

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Interesting Q&A about Social Media and Text Analytics Text Analytics News just published an interesting panel interview on the Social Media Summit website with myself, Dana Jacob who is Sr. Manager of Social Media Insights & Analytics of Yahoo!, Judy Pastor who is Principal Operations Research Manager of American Airlines, Usher Lieberman Director of Corporate […]

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