Category Archives: Text Analytics

Stop Apologizing for the Size of Your Data! This morning I was pleasantly surprised to hear that I had been included in the list of the 100 Most Influential in Big Data by Big Data Republic. It was an honor to be part of such an interesting group. Several respected analytics colleagues were also on […]

More

Is Social Media Worthy of Text Analytics?

Tom H. C. Anderson
April 8th, 2013
12 Comments

Coke Says No Boost from Social Buzz – Should You Care? Guess what, “Coca-Cola recently learned that Social Buzz doesn’t correlate with it’s short term sales”. No Kidding – this shouldn’t really be a surprise to anyone, yet the value of both social media and social media monitoring is being debated as a result of […]

More

Text Analytics World Interview

Tom H. C. Anderson
April 2nd, 2013
1 Comment

The Future Directions for Text Analytics [Text Analytics World Pre Conference Interview with Tom H. C. Anderson, CEO of Anderson Analytics – OdinText and Jeremy Bentley CEO, Smart Logic. April 2, 2013 Q&A Reposted with permission from Text Analytics World] We asked two leading text analytics experts, Tom Anderson of Anderson Analytics – Odin Text and […]

More

The Absolutely Best Free Software

Tom H. C. Anderson
March 18th, 2013

And what it says about our profession There’s a question I hear quite often whether at industry conferences, on blogs, or in professional groups on LinkedIn. Researchers, both supplier and even client side, are asking each other for recommendations on free software. Yes, it seems it’s more often for “free” software, once in a while […]

More

Stop Chasing the Big Data; Mid Data makes more sense After attending the American Marketing Association’s first conference on Big Data this week, I’m even more convinced of what I already suspected from speaking to hundreds of Fortune 1000 marketers the last couple of years. Extremely few are working with anything approaching what would be […]

More

OdinText Analytics Vikings 2013 Champions!

Tom H. C. Anderson
February 27th, 2013
0 Comment

Congratulations on last night’s game guys – Anderson Analytics’ OdinText Vikings 2012 AND 2013 Winter Hockey Champions – Back to Back!

More

Text Analytics at the AMA Science Fair

Tom H. C. Anderson
February 26th, 2013
0 Comment

Big Data Experts on Hand for Q&A A bit last minute I know, but wanted to let Next Gen researchers out on the West Coast know about the American Marketing Association’s event next week in San Diego. It’s called Analytics with Purpose: The Human Edge of Big Data and what’s unique about this event is […]

More

Is Big Data for Market Research?

Tom H. C. Anderson
November 27th, 2012

NGMR Software and Forward Looking MR Clients can make it happen in 2013! There’s lots of talk about Marketing Research professionals missing the boat on Big Data. I’m more optimistic in this area – Why? Marketing research professionals who typically do customer segmentation work, even if it’s typically on smaller data sets (1500-4000 records) have […]

More

In Depth: Making text – and big data – analytics a default business solution [Republished from Text Analytics News]  We recently caught up with two text analytics experts ahead of our Text Analytics Summit in San Francisco to get their thoughts on the growing commercial importance of text and big data analytics, and where the next […]

More

What NASA and OdinText Have in Common

Tom H. C. Anderson
October 30th, 2012
0 Comment

Word Clouds Don’t Fly at NASA Either This year I participated on the closing panel at the Text Analytics Summit in Boston. The most interesting presentation at the event was one given by NASA’s Ashok Srivastava on how they are using text analytics to make air travel safer in the US, and in fact around […]

More

Importance of Sentiment Analysis in Marketing Research Domain It’s exciting to see more market researchers starting to leverage text analytics including sentiment analysis. My friend Seth Grimes has been a source of information and inspiration to many of us working in text analytics since the outset and ahead of his annual event, the Sentiment Analysis […]

More

Text Analysis Explains Why Obama Wins Debates

Tom H. C. Anderson
October 23rd, 2012

Scientific Text Analysis of 2012 Debates Explains why Obama’s Style May have Out-performed Romney’s Following up on this weekend’s analysis of the first two presidential debates we added yesterday’s final debate to the analysis. General consensus among viewers and pundits alike seems to be that Romney performed better than expected in the first debate, and […]

More

Text Analysis of 2012 Presidential Debates

Tom H. C. Anderson
October 21st, 2012
1 Comment

Obama more certain and positive – Romney more negative and direct Lately there’s been a craze in analyzing 140 character Tweets to make all sorts of inferences in regard to everything from brand affinity to political opinion. While I’m generally of the position that the best return on investment of text analytics is on large […]

More

OdinText Analytics Vikings

Tom H. C. Anderson
October 17th, 2012
0 Comment

The hockey team thinks Odin’s Vikings (after our text analytics software) is cooler than Team Anderson Analytics. So considering new home Jersey’s which will feature OdinText icon rather than Anderson Analytic’s logos’ decision tree nodes. This may be foretelling of our future business focus as well… So for anyone who happens to stop by our […]

More

Text Analytics World 2012

Tom H. C. Anderson
October 3rd, 2012

The Future of Text Analytics I look forward to participating in the closing panel on the future of text analytics at Text Analytics World in Boston tomorrow afternoon (agenda here). This year Text Analytics world dove tailed with Predictive Analytics World event so should be a nice quantitative group. Please come up and say hello […]

More

How many survey questions are needed? Yesterday’s Q&A with BRB prompted an interesting discussions on one of the research related LinkedIn groups I belong to. As a result today I have a semi hypothetical question I’d like to put out to the marketing research community. Let’s assume that a customer satisfaction survey has these four […]

More

Text Analytics Q&A with RBR

Tom H. C. Anderson
July 14th, 2012

Tom H. C. Anderson of Anderson Analytics (OdinText) RBR Q&A Bob Lederer, Editor of Research Business Report asked me a few questions about OdinText and the state of text analytics today on his new vlog (Research Business DAILY Report). Apologies in advance for the audio/video sync. Social media monitoring aside, I do believe text analytics […]

More

Looking at Text Analytics by Area of Expertise (Thoughts from Sentiment Analytics Symposium 2012) Sentiment Analysis is a terribly difficult problem. The problem is in defining the problem – the input is the problem – but you can’t avoid it, IT IS the future, and I’m very optimistic about it! Professor Bing Liu started off the […]

More

Today’s Most Popular and Least Understood Research Tool Explained…Sort Of Those of you interested in the Next Gen Market Research area of Text Analytics may find this series on ‘Text Analytics for (Very Smart) Dummies’ of interest. IIR’s Marc Dresner, ahead of their Tech Driven Market Research Event has posed the question “what really is […]

More

Text Analytics News Interview Text Analytics News posted a Q&A with myself and Seth Grimes on their blog. We were asked how we have seen the field develop and what we think is to come. While our answers to specific questions differed slightly, we we’re both very optimistic about the future. You can read the […]

More

Search